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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,849 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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976 - 1000 of 2,527 Reviews for Customer Analytics

By ITESO A R I

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May 31, 2019

It is an introduction to the course. It is warm and clear.

By RUIQI L

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Jan 25, 2017

An enlighted series of lessons for newcomers of marketing!

By Kee K Y

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Dec 13, 2015

Great Intro to customer analytics. High recommended to all

By SK M A

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Dec 23, 2021

This course is very understandable knowledgeable for me

By Kapil S

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Jun 11, 2020

Want to learn more practical illustrations and scenarios.

By Sujit T

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Jan 11, 2020

Very Informative course in a easy and smooth going format

By Rajat S

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Sep 26, 2018

there should be practical work too along with theory part

By rohit r

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Sep 11, 2016

Excellent !! Full of concepts and real world application.

By Magdalena C

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Apr 7, 2023

Excellent material, especially from Dr Fader. Thank you.

By Arpit S

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Mar 14, 2021

Ground level scenarios covered and excellently presented

By Chiate C

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Mar 22, 2020

great course for people to understand what analytics is.

By Alejandro G

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Feb 18, 2020

Very comprehensive, knowledgeable profs, good resources.

By Shrinithi S

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Feb 25, 2019

Very effective and easy to understand and conceptualize.

By Jan L

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Aug 22, 2017

An excellent insight to the topic of customer analytics.

By NILIM B

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Apr 4, 2017

Highly recommended for understanding analytic in general

By Kevon T

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Oct 19, 2016

Great introduction into the field of Customer Analytics.

By Wong W M

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May 12, 2016

Fantastic teachings and professional learning materials!

By Roberto J G C

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May 22, 2022

Excellent course, i learned a lot. Thank you very much.

By Ananthapadmanabhan K S

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Nov 21, 2021

Useful introduction to dimensions of Customer Analytics

By Yang L

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Oct 15, 2020

pretty helpful to get insights about customer analytics

By Sasi K

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Sep 7, 2020

i love the way of explaining and procedure of software

By TEMITAYO S

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Jun 25, 2020

It's a knowledge worthwhile learning Customer Analytics

By Mai H

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Apr 20, 2020

Thank you for giving me this course, it's very helpful!

By Romer G

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Dec 28, 2018

Excellent information, use cases and detail explanation

By Jaouad H

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Nov 21, 2018

It is really effective for me .Nice experience. Thank's