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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,849 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1076 - 1100 of 2,527 Reviews for Customer Analytics

By Rustam K

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Sep 22, 2015

I just started this course and already like it !

By blue a

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Jun 22, 2021

Tremendous Learning Experience, Thanks Wharton!

By Debdulal K

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Dec 19, 2020

Excellent course and builds incredible insights

By Irfan A

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Jun 27, 2020

Thank you for such a great learning experiences

By Charanjit

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Jun 5, 2020

Fantastic course . Great insights and takeaways

By Pritam A

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May 13, 2020

Great!! Learning. Right from basics to Advance.

By Maryna K

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Nov 22, 2019

Very informative and attention-grabbing course!

By Bhavya D

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Dec 24, 2018

Excellent course with diverse knowledge gained.

By Gloria L

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Oct 26, 2018

Great course, learned lots of useful techniques

By LIM Z J

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Sep 18, 2016

Learnt a lot from this session, a polished gem.

By Ernesto A R L

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Aug 16, 2016

Muy Interesante, sobre todo por el modelo BB/BG

By Abraham L B

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Dec 26, 2015

very practical and insightful at the same time!

By José d J D L C G

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Dec 2, 2015

Excellent course and teacher. Congratulations!!

By Sandeep K

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Nov 11, 2015

It was a good course. Eric lecture was awesome!

By jaime r m

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Mar 15, 2024

excelente cursos sobre el analisis de clientes

By muthu p

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Oct 16, 2022

methodoligy & content was very clear & useful

By Parag S

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Mar 5, 2022

Very insightful with simple and valid examples

By anjan m

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May 19, 2019

great course methodology and content.

loved it.

By Dennis D J

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Feb 10, 2019

Excellent engaging content, very enlightening.

By ASHWIN U S

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Oct 23, 2015

Excellent course! Got to learn amazing stuff..

By Nguyễn N H

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Jan 24, 2024

This Course is very useful with me. Thanks!!!

By XIAOJUN S

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Jan 2, 2023

learned a lot, thank you so much, professors!

By Lu Y

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Oct 22, 2022

Very detailed lecture and knowledgeabal PPT.

By Mateus B

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Sep 17, 2020

Super Helpful and good pieces of information.

By Ashish R

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Aug 4, 2020

Learning can never stop you to grow and learn