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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,849 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1201 - 1225 of 2,527 Reviews for Customer Analytics

By Anupam D

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Dec 3, 2015

One of the best courses on Coursera.

By Ege T

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Mar 18, 2024

GREAT , Thanx for your cooperations

By Keelan J

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Apr 8, 2022

Information was extremely relevant.

By Nutthakarn S

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Aug 14, 2021

I can apply the knowledge to my job

By Javier D G G

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Jul 30, 2021

Excellent course, amazing lecturers

By Samii T

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Aug 23, 2020

the case study is really inspiring!

By Nakka p R

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Jan 14, 2020

good couse very use full infomation

By Steven C

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Jan 10, 2020

Great instructors. Difficult tests.

By Kshitij K

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Oct 25, 2019

Insightful course, hand on practise

By Guy G

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Jul 6, 2019

Excellent course. Very interesting.

By Bhudev S

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Aug 30, 2018

Good Course for learning the basics

By Nermin E

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Nov 5, 2017

Very valuable course for beginners.

By M. M K H

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Apr 8, 2017

Very Good. Want to do next courses.

By polina l

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Dec 5, 2015

Great course and great instructors!

By Abhinav N

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Jun 7, 2020

A very good and informative course

By Aniket A

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Apr 21, 2020

A very useful course for beginners

By naman g

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Jul 31, 2019

Teaches well and start with basics

By Tanisha

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Oct 20, 2018

One of the best course in coursera

By Funtip S

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Jul 12, 2024

Super essential. I love Wharton !

By CATHY M

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Mar 14, 2022

I learned a lot on this course <3

By Sheila O

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Aug 15, 2020

It was a good learning experience

By Muh M M

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Jul 30, 2020

it was fun and easy to understand

By KEWARIN S

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Apr 19, 2020

Well explained and very useful 🙏

By Gabriel B

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Dec 21, 2019

Great content and great charisma!

By Virginia H H

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Aug 31, 2019

Thoroughly enjoyed this overview.