The module was good. I just would like to have more cases in how companies are implementing customer analytics and overcoming the challenge of poor data.

This is giving a basic foundation about customer analytics. They have teach what are the tools to use for customer analytics but not in a technical way.

Great high-level overview! Would like a little more detail on some of the mathematical calculations that should be employed, but otherwise great info!

A good starter course to understand about what to look for when looking at customer analytics and who to target and what to expect from actions taken.

It presents a relevant but very superficial content. In addition, the materials are too old and need updating to better reflect the current reality.

some of the material around attribution is clearly outdated to current market offerings. the content needs a refresh, has antiquated references too.

The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.

A very easy explanation for all the concepts. One can easily relate the examples to understand better. Thanks for the additional reading materials!

Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.

I think it need more practical parts, the tools that can be used along with the techniques and best practices.

But the over all thing was very good.

Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.

Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions

Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics

Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.

It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online

A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.

A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,

Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools

Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.

Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization

Great course and lots of information and insights delivered. my only concern is that some of the data and/or concepts are a little outdated.

I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!

A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,

Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.

Contents of the course is very comprehensive but easy to understand. Flexible in study and completing tasks. Presenters are also very good.