Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed

The course is fast paced and covers all fundamental topics which will lay a strong base for future learning. Very well put and structured.

Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.

As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.

If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.

This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !

While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.

I like how everything was explained. I just wish there was more practical knowledge in this course. Apart from that it's pretty solid.

O Curso é ótimo, mas como é uma área em que o conteúdo se defesa rapidamente, acredito que alguns módulos já deveriam ser atualizados.

Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.

The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.

Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior

Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.

Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.

The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.

Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.

the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.

This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!

Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.

A good course, but I wish it provided a bit more hands-on assignments we could use to apply what we learned instead of quizes.

Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.

Good course, but it's just didn't go too detail on calculations, it's quite important to enhance hard skills as well. Thank you

Brilliant course! Really helped me gain an insight about customer analytics from both a theoretical as well as application POV.

Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.

I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.