Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
JS
Dec 4, 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
2051 - 2075 of 2,537 Reviews for Customer Analytics
By Varad V
•Oct 13, 2015
It should have involved a bit more of detail in the individual analyses.
By Guillaume G
•Dec 14, 2021
Excellent course with concrete examples. Can be too academic at times.
By Neha D
•Jun 22, 2020
The course must have some software training to use customer analytics.
By Meena R
•May 25, 2020
Well presented! However, the course needs some of the aspects updated.
By Pakshal G S
•May 8, 2020
Great Content. The Course could be made a little bit more interesting.
By ISVORYA S
•Sep 29, 2019
Course is really good. A little more in-depth details could be given.
By Jaime L
•Mar 6, 2019
Nice introduction. I wish that it were a little bit more skills based.
By Harish G
•Apr 15, 2020
It was great. I got a good nag of what exactly customer analytics is.
By Zhilin L
•Mar 29, 2020
A useful course that introduces us to the world of customer analytics
By Aviral S
•Mar 29, 2020
More discussion on predictive models would add value to the learning.
By Tanos R L F
•Feb 23, 2019
Very complete introduction to Costumer Analytics with clear examples.
By Vivek G
•Jan 6, 2019
Good course to learn about how various firms analyze their customers.
By Stephan M
•Aug 22, 2020
Very good content and forward overlook of future marketing evolution
By Nikhil C
•Jun 5, 2020
Predictive modelling seemed a bit confusing.rest the course was good
By Cole V
•Nov 24, 2019
The third week's quiz did not match up well to the lecture material.
By Risa H
•Dec 24, 2017
I would like to see more participating on the forum from professors.
By Shijin T
•Nov 13, 2016
Great course to understand the basics concepts of customer analytics
By Sai A R
•Oct 24, 2015
The examples of application of marketing analytics was mind-blowing!
By Jordan E
•Sep 2, 2020
Good course. would prefer some side notes in addition to the slides
By Nate W
•Aug 10, 2017
Peter is an amazing teacher not so much for the professor in WEEK 4
By Tyler K
•Nov 1, 2020
I enjoyed the course. I wish there were more hands on practicing.
By rakshit k
•Feb 13, 2019
the mentors are all good but they are too fast with their lessons.
By Fernando A
•Dec 16, 2017
Enfocado completamente en teorÃa, hace falta ejercicios/ practica
By dimpy j
•Feb 17, 2017
The course was very helpful and the lectures covered all my doubts
By Lucia G
•Aug 13, 2016
I would like to learn more of the math behind the analytics.
Best,