Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
JS
Dec 4, 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
2101 - 2125 of 2,537 Reviews for Customer Analytics
By Catalina P R
•Sep 6, 2024
Very interesting, most of the professors were very good.
By Epifanio R R M I
•Dec 6, 2016
You need a lot of reading to be able to understand it...
By Xiaoqin W
•Nov 14, 2015
Too theoretical. I need more problem-oriented materials.
By Sid A C
•Jun 10, 2020
to better understanding if there are more case studies.
By Shanu S
•Sep 18, 2018
Mathematical models are less, otherwise course is good.
By Zeyu M
•Nov 25, 2018
I like the last part of the course (Lecture in Week 5)
By Yijun Z
•Jun 5, 2018
Good course overall, clear intro to customer analytics
By Salvi S
•Nov 29, 2020
Really good videos and explained everything very well
By Kristen M S
•Oct 26, 2018
Good use of examples to help understand the material!
By Seshu B V
•Jan 14, 2016
Fantastic material and easy to understand the concept
By Vighnesh K
•Jul 8, 2022
It was a really useful course for me . Thanks a ton!
By Tawfiq I A
•Apr 26, 2020
It was a very effective course in business analytics
By Rishabh G
•Mar 24, 2020
models and methods should also be included in detail
By Shardul D
•Sep 1, 2019
Great introductory course with amazing case studies!
By SRIRAM .
•Jun 19, 2017
Very good course it helped me to learn many things..
By Aswin M
•Jun 13, 2016
Nicely took the course and was made more interesting
By Makam N
•May 6, 2019
Week 1 lecture, quality of lecture can be improved.
By Umar H
•Feb 17, 2019
Technical skills should be added to this curricula.
By Yuliyana T
•Feb 11, 2016
Great overview of the basics of Customer Analytics.
By Greg L
•Apr 15, 2019
Great primer to get started on Customer Analytics.
By Jayashree I
•Oct 6, 2015
The Use cases on Application of Customer Analytics
By YUN L
•Jul 21, 2019
Insightful course content, yet a bit impractical.
By Keren L
•Feb 26, 2019
Hope to see the answers for quiz after I pass it.
By Ablanya A
•Aug 30, 2020
So much to learn, and good curves. nice one Guys
By Graham C
•Mar 23, 2020
Solid course, really good and accessible content