Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
JS
Dec 4, 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
2126 - 2150 of 2,537 Reviews for Customer Analytics
By Ankita k
•Jan 18, 2018
Nice Content.. Had a great time while learning..
By Anna W
•Dec 19, 2021
pretty solid content, interesting case examples
By RAJAT M
•Oct 25, 2019
It was great experience learning with coursera.
By Agustin A
•Nov 28, 2018
Excellent tools to apply and continue learning!
By Marcel N
•May 11, 2017
Nice intro to customer analytics. I enjoyed it!
By Ramakrishnan H
•Apr 5, 2020
Excellent Course. All Videos were informative.
By Luong C
•May 12, 2019
Good to know the advanced of customer analytic
By Daliso D
•May 10, 2019
Great course and really challenging. Thank you
By Salma A
•Feb 8, 2019
Quizzes were just a bit harder than lessons :)
By Kartik D
•Jan 14, 2016
Some good insights into customer segmentation!
By wesley s
•Apr 8, 2018
Very Similar to Google Analytics in some ways
By PRIYARANJAN P
•Aug 4, 2017
Assignments can be better and quizzes also...
By rocky z
•Jun 19, 2017
helpful,but not vivid nor informative enough.
By Si J
•Jul 28, 2016
Should go deeper when discussing about cases.
By Yew C C
•Jun 7, 2016
Interesting to know from Business perspective
By Minh T T
•May 18, 2016
really helpful and easy to follow the lecture
By Dale M
•Apr 26, 2016
The application topics were very interesting.
By Elvis C
•Mar 2, 2016
Very basic. But repeated review is preferred.
By Tarun S
•Apr 19, 2020
Good content that resonates with the learner
By Darko V
•Nov 17, 2019
Great, more examples would be even better :)
By Deleted A
•Jun 20, 2020
DEEP KNOWLEDGE AND BETTER STUDY BY TEACHER.
By Adishwar S
•Dec 26, 2018
Great Course! Applications part was amazing
By Kenneth O
•Sep 22, 2018
Detailed analytics and behave of customers
By Ryan S
•Sep 19, 2018
Excellent introductory course. Well done.
By Anli Z
•Nov 21, 2016
Broad my horizon. Need more case studies.