Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
2151 - 2175 of 2,536 Reviews for Customer Analytics
By Pablo S
•Jun 17, 2022
Excellent intro to customer analytics!
By charles s
•May 3, 2022
Good information, but a little outdated
By Tenzing G
•Jun 20, 2017
Great course to start for Analytics :)
By Anuj M
•Oct 25, 2015
good theoretical and conceptual course
By Franklin I S
•Jul 13, 2016
It's useful for non-marketing student
By Alireza K
•Jul 10, 2023
That was an awesome course for me :)
By Bibek M
•Jun 3, 2020
Very insightful and valuable course.
By Bysani R
•May 28, 2020
week5 is better than all other weeks
By Khurshid K
•Mar 2, 2018
Sometimes the sound was hard to hear
By Sandra K
•Feb 15, 2018
THE LAST PRESENTER WAS VERY ENGAGING
By Hossein G
•Sep 1, 2021
conceptual but not practical enough
By Diko A D
•Mar 23, 2017
very interesting course, insightful
By Abhijit K
•Feb 13, 2017
great insight on customer analytics
By yanqing z
•Mar 10, 2016
entry level, good to know knowledge
By Svyatoslava
•Apr 17, 2020
Interesting and challenging course
By Rishav A
•Nov 19, 2019
very informative and knowledgeable
By Rizwan Y
•Mar 4, 2019
Great Course, I loved the content.
By Gavin O
•Aug 5, 2016
Good starter course on the topic.
By liz a
•Nov 11, 2018
it was really good and thorough.
By plassey p
•Aug 12, 2018
Great introductory level course.
By Vaasanthika R
•Jul 11, 2020
the course was very insightful.
By Yinghao C
•Mar 17, 2020
Easy to understand, good course
By Munavar A
•Feb 9, 2017
Practically applicable concepts
By Karthikeyan M
•Oct 23, 2015
Lot of Assignments can be added
By Geo P
•Aug 24, 2020
more theoretical as i expected