Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,890 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

2201 - 2225 of 2,536 Reviews for Customer Analytics

By 吴泽建

Jul 12, 2018

很好的课程,就是缺少一点讨论,否则更好

By Cristina S d K

Apr 30, 2016

Interesting content

By PIYUSH

Sep 28, 2020

best experience !!

By Moiz V

Jun 8, 2019

Good going so far.

By Naveen N

Nov 27, 2017

Hard to read graph

By Diego V M

Oct 12, 2017

Muy recomendable!

By Taiwo O O

Aug 24, 2020

Wonderful course

By Mohammed N

Jul 4, 2018

Need certificate

By MEENA K S

May 12, 2020

course was good

By Kashyap K

Oct 4, 2019

Vague at times.

By Edgar L

Oct 24, 2017

Very insightful

By Sagar P

May 9, 2017

NICE COURSE!!!!

By 王铮

Apr 30, 2016

老师将的很好,但内容不是很多。

By Yu Y

Jul 11, 2020

too theretical

By Chloe K

Oct 3, 2021

一些课程的内容条理不够清楚

By Jeremy S

Feb 18, 2021

TOO DIFFICULT

By Ons M

May 30, 2019

Great Insight

By Oluwadamilola A

Sep 20, 2017

Great course!

By akram

Nov 4, 2016

Great courtse

By Manojkumar P

Dec 28, 2015

Nice course.

By Nguyen P H

Sep 17, 2015

Great course

By Maharishi

Jan 22, 2022

Informative

By Asif S

Apr 30, 2020

informative

By Arnab G

Jun 9, 2018

good course

By Robert B C

Sep 29, 2015

Good course