How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
(Optional) From Idea to Opportunity: Interview with Amy Errett
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Skills You'll Learn
Discovery-Driven Planning, Elevator Pitch, Planning, Entrepreneurship
Reviews
4.8 (4,287 ratings)
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OO
Feb 28, 2021
Coursera is the best,,, I’ve always thought going to school was all you need to acquire the knowledge you want... But now I no you can be home and acquire your knowledge through the help of coursera..
CP
Oct 24, 2018
The lectures are indispensable for anybody embarking into new business ventures whether on a start-up or an established corporation. Great advice from world class faculty that has industry relevance.
From the lesson
Module 2: Opportunity Analysis
Taught By
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division
Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation
Ethan Mollick
Associate Professor
Kartik Hosanagar
Professor
David Hsu
Richard A. Sapp Professor of Management