Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
Entrepreneurship 2: Launching your Start-Up
This course is part of Entrepreneurship Specialization
Instructors: Kartik Hosanagar
60,182 already enrolled
Included with 
(1,970 reviews)
Details to know
Add to your LinkedIn profile
4 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.
What's included
8 videos1 reading1 assignment
This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.
What's included
7 videos1 reading1 assignment
In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.
What's included
5 videos1 reading1 assignment
In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success.
What's included
7 videos2 readings1 assignment
Instructors
Offered by
Recommended if you're interested in Entrepreneurship
University of Colorado Boulder
Arizona State University
Duke University
Michigan State University
Why people choose Coursera for their career
Learner reviews
1,970 reviews
- 5 stars
82.69%
- 4 stars
14.91%
- 3 stars
2.13%
- 2 stars
0.25%
- 1 star
0%
Showing 3 of 1970
Reviewed on Aug 19, 2017
Great coverage on founding team team creation, lawyers, advisers, incubators, network building etc. Covers a lot of important questions about startups. Goes far past the first class.
Reviewed on Aug 27, 2017
Very helpful. Each instructor has their own form of teaching, yet each is as valued as the last. Everything is professionally recorded as well as scripted.
Reviewed on Oct 3, 2018
Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.
New to Entrepreneurship? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.