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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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426 - 450 of 2,482 Reviews for Introduction to Marketing

By Marko D

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Jan 18, 2022

Amazing informative course. I have learned a lot and gained a lot of real world examples. Although I have to mention in week 4, there were few typos in the presenations and exam.

By Nguyen T

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Sep 8, 2017

the course gave a nerd a brief on how to scientifically do the marketing, and update with the current trend in marketing. Highly suggest for people who is quite new to marketing.

By Teodora D

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Sep 8, 2022

Amazing and easily understandable course on basic Marketing. Would appreciate a few more examples for cetain modules but the overall experience of watching this course is great!

By Faris A

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Mar 11, 2021

The course opened my mind to various new concepts that I have never thougt of before. It is interesting to realize that businesses make decisions with so many complex variables.

By Pratik P

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Feb 24, 2021

This was an amazingly designed module. Precisely introduces the basic principles of marketing. Especially like to mention professor Barbara Kahn. The way she taught was amazing.

By Randy N

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Apr 28, 2020

This was an excellent primer to the world of marketing. I felt that the information on pricing and branding were very useful to entrepreneurs and business-minded professionals.

By Satish M

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Nov 4, 2023

Thank you so much Respected teamI agree that my feedback may be viewed by the Coursera community, in compliance with the Coursera Terms of Use and My Profile privacy settings.

By Rahul J

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Jun 27, 2023

Very good course to begin your marketing journey with. Gained much overviews and insights of various marketing concepts. The energy of Professors is great. They feel positive.

By Erin B

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Nov 1, 2020

Overall, there was so much information packed into this course, and I felt like I learned a lot! I got held up on Week 3 due to length but really enjoyed the whole experience.

By Namita S

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Dec 9, 2018

It is totally worth for new beginners, I am grateful to Prof. as she explained difference of marketing tactics with good examples . Really Appreciate the method of explaining.

By Celia C

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Feb 21, 2022

Very good course! I especially like how the professors elaborated on the rules and theories by providing lots of examples of brands that are commonly seen in our daily life.

By Kennedy K

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Jul 23, 2021

Wharton University offers the best quality of lectures from a team of world class Lecturers. I highly recommend one to start a course with Wharton University of Pennsylvania.

By Debdulal K

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May 4, 2020

Brilliant course with intensive course materials. Professors were so overwhelming to deliver the best of the world in the course that it took to a newer height of excellence.

By Fatema S

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Jul 10, 2016

This course was very insightful and provided lots of examples that related to real-life business situations. My understanding of marketing principles has grown exponentially!

By Jio P D

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Jun 9, 2016

Content is excellent, teaching material is very interesting, and the 3 professors are real experts. Recommended for all those interested in a solid introduction to Marketing.

By Andy L

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Jul 11, 2017

As a a beginner, I found the content and materials from this course is really clear and straightforward. I would like to recommend it to who is also interested on Marketing.

By Russell C

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Sep 14, 2016

I found the course content relevant, informative and overall the course was done very well. The information was of a high caliber and one could tell that the professors wer

By David F

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Dec 27, 2015

Excellent class. Well thought out, informative theoretical and practical lessons bring the concept of Marketing to life for me. I highly recommend people take this class.

By Ritesh A

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Feb 16, 2021

Best for someone who has no prior knowledge of marketing. Ms Barbara Kahn is very good in teaching! I really enjoyed her & professor Raju's lectures. Thank you professors!

By Maria J V R

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Jun 28, 2020

I have enjoyed this course very much. Before following it I had no basic knowledge of Marketing, I have learnt a lot and has discovered me an incredibly interesting world!

By Emily P

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Jun 14, 2020

I'm not interested in a career in marketing but this was a very helpful course even in just making me a smarter consumer. Laid out very well with great real life examples!

By william c b

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Jun 15, 2019

Exceptional content broken down into simpler terms that are fairly easy to get with somebody who has business experience. A+ for sure. Thanks Coursera for the oppourtunity

By Marion P

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Feb 17, 2016

A true beginners' class, which is great. Professors are knowledgeable and keep you engaged. Content is clear, quizzes improved learning. Great course, highly recommend it.

By Михайло М

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Jul 3, 2022

Nice and really interesting course. Professors are doing their best to teach and give all needed information. I liked to listen and pass all exams really much. Thank you!

By Joyce Z W

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Jun 21, 2022

Very informative and engaging. Clear explanation and videos with good examples.

Would prefer a pdf of all the information slides, as snipping them for revision was messy.