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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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451 - 475 of 2,482 Reviews for Introduction to Marketing

By Marcos B

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Jul 15, 2021

One of the best teachers I've ever had. One of the courses with the most relevant content, and also one of the most difficult for me. But in the end, it was all worth it!

By Farman A

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May 8, 2020

highly recommended course..because of the faculty. coursera provides us a platform to upgrade skills.

thank you coursera, and wharton school of university of pennsylvania.

By Akshay S

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Feb 19, 2018

I love that the course was more than, just an INTRODUCTION. It inspired me to dig a little deeper, beyond the course material. More than definitely worth the time spent.

By IVAN L

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Dec 20, 2015

This is the Course that everyone interested in doing business should take irrespective of your background. I feel am ready to apply all that I have learnt in this Course

By Abdul R F

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May 31, 2021

Due to this course, I used the skills which I learn from it. I'm really happy to get this course and by it I understand what CLV, CRM and so on mean in Marketing areas.

By Kunal K

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Oct 15, 2020

Coursera is one of the top most brand who provide online course and that certification of course which is done by Coursera is to much valuable when you sit in the MNCs

By Yuqi L

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Apr 13, 2020

I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.

By Olga S

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Mar 26, 2020

Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.

By Hassan S A

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Jul 25, 2016

Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled

By Frank L

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Oct 22, 2020

A very well balanced introduction to many relevant theoretical and practical concepts. Full of examples and transferable knowledge that can be used in ones daily work.

By Kasuntha M

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Sep 16, 2020

Great course to get some detailed overview regarding marketing and basics of it. Thanks for all three lecturers for the immense support provided throughout the course.

By Anand D

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Apr 29, 2020

This course helped to think, correct my perspectives and rethink the approaches towards understanding the markets : theoretically by case-studies and uniques examples.

By Aniruddh K

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Apr 20, 2020

Really a good course for beginners who are looking for marketing career prospects/MBA. Covers basics and somewhat introduction to what to expect from a marketing role.

By Xavier N

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Jan 12, 2018

A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.

By Chirag B C

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Jul 19, 2017

This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.

By Asher

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Jan 3, 2016

Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.

By Yasir I S

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Nov 30, 2021

Absolutely amazing course, I have learned so much, this course helped me position myself in a more structured and informed way. Very grateful that I took this course.

By Rohit S

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Jul 7, 2021

Thank you for this great and insightful course. all professors have explained the concepts so well with great examples which helps you to better understand marketing.

By Gautam A K

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Feb 3, 2020

Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.

By Daniel M

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Jan 5, 2018

Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.

By Julia I R B

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Aug 31, 2016

Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habían terminado.

By Bita S

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Jun 20, 2016

Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.

By Moaaz A

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Oct 3, 2021

It is a really wonderful course, very rich, with useful information on all areas and specializations of marketing, and the lecturers are very excellent and wonderful

By Mike C

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Jan 31, 2021

Sehr gute Dozenten, die Marketing gut erklären können. Viele Praxisbeispiele. Das Lernen hat viel Spaß gemacht und ich konnte einiges an Wissen sammeln und anwenden!

By Kalp S

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Mar 20, 2020

The course is really informative and the Professors are very easy to understand. The course is well structured and has a smooth flow. I really appreciate the course.