AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Jun 8, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Daiki Y
•Oct 25, 2017
It was lucid and comprehensible. I was thrilled that I had an opportunity to learn about marketing from three professors at Wharton School of Business!
By Geo K
•Aug 28, 2021
I'm no marketing major, but these definitely increase my knowledge! I'd be able to interact in a pool of businessmen and marketing majors from now on!
By N
•Apr 30, 2020
It's an intensive, full of information course. As the title suggest it is more of an introduction, rather for people who have no idea about marketing.
By Ravi S
•Apr 24, 2020
It was easy to understand course that gave basics of product marketing. All three professors provided compelling situations backed with real examples.
By Aatur S
•Sep 17, 2019
The course was very interesting and the teachers were great. It was an excellent course overall and introduced me to the basic concepts of marketing.
By Henrique M
•Jun 24, 2018
Excellent introduction to the subject. The professors are very captivating. It brings and highlights latest research and clear focus on today's world.
By S R
•Mar 15, 2021
I liked the cours. It was very informative and productive. The lectures were very usefull.
If you are interesting in Marketing, recommend this cours.
By HB K
•May 23, 2020
Great course, I have really enjoyed the professors and how they were explaining and teaching in the videos. It was easy to understand and comprehend.
By Thayaparan N
•Mar 5, 2020
Its very useful to me while i'm studying this course i am able to connect and understand with the present activities of product/services of companies
By Anastasios V
•Jun 2, 2019
Amazing course! The professors are really doing a great job and you can learn significant terminology about Marketing. Would definitely recommend it!
By Richelle R
•Aug 16, 2017
Really wonderful insight, I think it would be great if there were more quiz questions and critical thinking questions incorporated into the lectures.
By Jorge E
•Sep 13, 2016
Amazing marketing overview, focused on reflecting on strategic thinking vs. tactical, which is the key to become a successful marketing professional!
By Fahd H
•Dec 27, 2015
Fantastic lectures by all three professors. Very nicely designed questions in the tests, which ensure one gets the concept than cramming up lessons !
By Guhan K
•Jul 28, 2022
A good course with lot of information on marketing. Persuation is the only topic that is a bit confusing (only to me I guess). Otherwise, I enjoyed.
By Paul R G D l V
•Feb 23, 2021
Professors are clear and leave you with a desire for more Knowledge, I only hope one day they can create intermediate and advanced marketing courses
By Remigius R
•Jan 11, 2020
Great course with a lot of insights from the time i have finished i feel more confident to apply these insights in the real marketplace immediately.
By K F
•Nov 29, 2019
This is so valuable course.
I've learned about a lot of Marketing and Branding Strategies.
I saw a lot of practical and concrete cases here.
Thank you.
By Shannon I Z
•Nov 5, 2019
I really enjoyed this course style and implementation, a really great introduction to what Coursera is all about. It's the experience I'd hoped for!
By CHEBETT K
•Mar 4, 2016
A good course introducing marketing. i hope we could have the advanced marketing course. but i will sure participate in the other marketing courses.
By Rohit R
•Feb 5, 2016
Very informative and I can relate most of concepts to real world marketing scenarios. Examples that were used in video tutorials were really catchy.
By Raji M
•Jan 6, 2016
Very informative. Would have liked to have more study materials to support the course. Would definitely look out for more courses from these tutors.
By Subramaniam B
•Apr 25, 2020
Highly relevant course content, super delivery and engaging case studies. Really loved the course. Thanks for having this designed for all of us :)
By Walter R
•Jul 18, 2016
A really interesting course that provided so much more depth around the elements of marketing than I though possible in such a short space of time.
By Sayo A
•Jun 3, 2020
Introduction to Marketing is my favorite course in the Business Foundations Specialization. It's an amazing and insightful course. Well worth it!
By TONG N I
•May 21, 2018
It is very useful with new beginners like me who is not in marketing major. This course gives me the ideas of background knowledge in Marketing.