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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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751 - 775 of 2,482 Reviews for Introduction to Marketing

By Deleted A

Dec 28, 2015

World Class. Learned much I wish I knew before launching my own brand.

Pete Weishaupt

Valhalla Products Company, LLC

By 翁慧雯

Jan 5, 2023

I llike this course.

professors illustrate conceptions with concrete examples which really help me to understand!

By Susheel E

Dec 23, 2022

I love this course it is so great. I will recommend this course to everybody.

Sincerely,

Susheel Krishna Erramilli.

By Verena B H

Jul 21, 2021

Very insightful! I can understand the courses even when I have no background in economics. Thank you, Professors!

By William S

Mar 20, 2021

There's several typos in some of the slide/video presentation that's contrary/different to what the speakers said

By Marla B C

Dec 26, 2020

You can see these professors really love their work and don't over complicate things. I loved learning from them!

By Hui X

Apr 6, 2020

Detailed Introduction Course to Marketing for people with no background in business or marketing. Easy to follow.

By Richard B

May 5, 2018

I really feel like I have a better understanding on offering products, and how products interact with the market.

By Morgan R

Nov 9, 2017

Incredibly valuable. I learned more in this 5 week course, than I did in 10 months of trying to learn on my own.

By Chirag P

Oct 3, 2016

Very conceptual driven course with live examples, this helps in understanding the application of content as well.

By Piyush T

Sep 17, 2023

Excellent Course. I, as a beginner, learned a lot about marketing form just this one course. Highly recommended.

By Andre K

Aug 20, 2020

This was really helpful, pragmatic, easy to follow. Highly recommended for anyone planning to work in marketing.

By Vardhaman B

Oct 2, 2019

Usefull course for marketing and Business Administration students. Learned different marketing strategies. Happy

By 李一琛

Oct 10, 2017

very easy to approch for beginners,great course to get to know marketing and branding, will recommend to others.

By Varun S

Feb 4, 2021

An amazing course for students and professionals that are interested in Marketing.

A truly beautiful experience.

By Túlio d S A

Feb 2, 2021

Excellent course! I really liked the content. Could be more interactive content/classes to make it even better!

By NEHA J

May 5, 2020

It gives us an industry insight as to what goes into making a successful business, loved the course! Thank you!

By Abdul M M N

Mar 23, 2020

Excellent course to understand basic principles of marketing. More likely i am able to apply it on my business!

By Deleted A

Nov 4, 2019

This course taught me al the fundamentals about marketing and gave me an entirely new perspective on that topic

By Shaunak S

Sep 24, 2019

Well design course with lots of practical examples, which gives better understanding of marketing and branding.

By Imène G

Jun 29, 2017

Eye-opening and stimulating approach for anyone seeking to understand the dynamics behind modern-day Marketing!

By Ricardo A

Mar 13, 2016

Great Course!! The best Marketing course I have ever taken. Looking forward to learn more about Wharton courses

By Nirmalya K

Jun 4, 2022

I learned a lot in this course, much of which I can apply to my current position. I liked all the professors.

By Jianhua Z

Aug 25, 2021

For me who does not have any previous course in business, this is a eye opening course for me into marketing.

By Angela W

Jan 31, 2021

This course helped me open my eyes to new approaches to running my business and new angles to tackle marketing