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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,999 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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801 - 825 of 2,483 Reviews for Introduction to Marketing

By PAURUSH K

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Apr 29, 2020

very good study material. Thanks to the instructor and coursera for proving such opportunities to students

By Muhammed B

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Apr 11, 2020

I really learnt many thing about brand and customer- centricity! thank you to all the valuable professors.

By Mayur M

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Apr 3, 2020

Great course taught by experts. The entire syllabus was backed by solid case studies and examples. Thanks!

By Ahmed A G

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May 18, 2018

Great course love the lectures the professors make it easy they connect everything as if its one big story

By Deleted A

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Jul 27, 2017

simply brilliant. The course is complied in an easy way and it gradually picks up to cover all the details

By YAN H

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Feb 24, 2016

well-organized and easy to capture the key messages delivered by the professor for a entry level student .

By Gayatri N

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Dec 22, 2015

Great course! It offers very useful insights to business management topics! Definitely recommended to all!

By swerving o

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Jul 28, 2021

Me encantó de principio a fin! aunque la semana de matemática fue complicada. Muchas gracias Coursera.org

By Sicong L

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May 13, 2020

I think Week 4 should either be combined with week 1 or arranged after week 1 as it is closely connected.

By Muhammad T B

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Jul 30, 2022

Helping me so much, know i have marketer mindset, everything i look know looks like a marketing strategy

By gökçe y

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May 31, 2020

Very intense schedule and Professors are explaining every and each subject pretty well. I learned a lot.

By Pablo A R G

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Jun 14, 2019

Wonderful course with refreshing content and insightful, yet very clear concepts about modern marketing.

By Han P

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Apr 9, 2019

This was a fantastic course, easy to follow, good amount of "check-ins" without being obnoxious. Thanks!

By Barbara R

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Oct 25, 2017

If you want to learn about Marketing and structures within Marketing this is the perfect course to take.

By Dennis B

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May 15, 2016

Very engaging and interesting course. I looked forward to each class. Well done overall on all material.

By Amanda R

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Dec 29, 2015

Excellent!

Professor Fader's style was great very easy to follow and understand and entertaining as well.

By Luis Z C

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Dec 5, 2015

This class is amazing ! Thanks a lot for the opportunity to learn from the best professors in the world!

By Zhonglian H

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Feb 6, 2023

great contents! however if organized a little bit more structured courses would be better to understand

By Jyateen S

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Mar 24, 2020

It is a beautifully curated marketing course with all the important aspects covered in a simple manner.

By Sarvar B

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Aug 2, 2019

One of the best marketing courses available online! The caliber of professors is phenomenal! Thank you!

By Cory J M

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Jul 16, 2018

Highly recommended course for beginners, and people looking to brush up on modern marketing techniques!

By Megan S

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Nov 9, 2017

I enjoyed it and learned something outside my range of formal education but is now relevant to my work.

By Hoa T

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Jun 8, 2016

I see this course is useful and interesting. It's help me have knowledge about basic marketing. Thanks

By Nilotpal B

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May 12, 2020

Must course for all beginners in the Business field, especially for those opting for Marketing domain

By Minyu W

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May 12, 2020

Quite useful for a basic knowledge building for individuals who wants to have broad view of Marketing.