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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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826 - 850 of 2,482 Reviews for Introduction to Marketing

By Li S S

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May 27, 2018

I loved doing this course. Lecturers were all engaging and the content was very relevant and thorough.

By jellyweng

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Mar 13, 2016

It's very practical and helpful as I am a marketing staff but not learnt the knowledge systematically.

By Pardha s K

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Mar 14, 2024

Its perfectly shaped for a person like me who is a beginner, thanks to the professors who taught this

By sherif t

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Apr 13, 2020

I am from engineering background and it really helped me to set a foundation for marketing in my mind

By Safwat H M S

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Apr 27, 2019

Very very good course and made me excited to marketing yet I would prefer my grade on the certificate

By Dana N

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Dec 23, 2018

I really enjoyed this course a lot, I learned many important materials that are related to marketing.

By Cliff L

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Aug 13, 2016

Excellent presentations, excellent quality, top shelf production that flowed really well. Thank you!

By Ekow A A

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Aug 17, 2023

It was great, I have really learned and enjoyed course. Thank you for helping me gain more knowledge

By Jane L

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May 25, 2022

Very practical! Professor Fader's teaching style is so vivid. Thanks for the three great professors!

By Võ L N

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Sep 9, 2021

I think "Introduction of Marketing is a amazing course which provides us a lot of helpful knowledge.

By Sourav D

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May 22, 2020

In the first marketing course, I knew a lot of ideas about marketing the best course in this filed.

By Bryan H

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Jan 26, 2016

The Introduction to Marketing course was very informative, and brought great insight to the subject.

By Raone Z

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Dec 24, 2015

This a great course that allows you to have a thick load of knowledge and a good portion of reality.

By Kitty L

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Jun 20, 2021

Excellent course and professor! Though course quite short, but all focus on core idea in marketing.

By Apiwat ( R

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Aug 3, 2020

Amazing class. I learned a great deal of marketing. This is easy to follow and amazing instructors.

By Alf E

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Jul 6, 2020

Very well thought through and well delivered course to introduce the basic principles of marketing.

By V M J

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Jun 17, 2020

Its a fantastically curated course to enable to get insight on the marketing aspect of the business

By Hathaiwan J

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Apr 14, 2020

This is an absolutely awesome course I have ever enrolled . This is worth to waste my time on it. !

By Kemas T

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Mar 27, 2020

This is a recommended course to take for The beginners to get better understanding about marketing.

By Soumendra K D

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Aug 18, 2019

I am a first year MBA student and the introduction to the core fundamentals is absolutely amazing !

By Gibsan R

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May 20, 2018

Provided Great Insights on Marketing for Branding, Customer Centricity and Online-Offline Channels.

By Noelia K

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Oct 30, 2024

This is one of the best introductory marketing courses I've taken on Coursera. Highly recommended!

By Betsie C

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Aug 23, 2021

Very direct to consumer focused. I'd be interested in more business to business marketing content.

By Pedram A

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Aug 19, 2021

a great and practical course that covers really useful areas of fundamental marketing and branding

By Alexandros K

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Jun 1, 2020

Really nice content and pretty clear sessions with lots of every day real life example situations.