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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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851 - 875 of 2,482 Reviews for Introduction to Marketing

By Rahul N

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Apr 15, 2020

A very insightful introduction to marketing. All the lectures were full of meaningful information.

By Eric R B

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Jan 1, 2018

Really did a great job setting the baseline for considerations when building marketing strategies!

By Engr. M U

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Feb 8, 2016

Amazing course really helped in understanding marketing, Learnt new tools to enhance productivity.

By Hunter T

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Oct 24, 2022

Given me great knowledge about marketing. Make up a lot of missing part from my work experience.

By Lea C

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Aug 10, 2022

I learnt so much about Marketing, I didn't think this discipline would be as scientific as it is.

By kaithi

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Mar 17, 2020

amazing course to get a foundation in marketing and to know how different ways marketing is done.

By Jonathan F

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Jan 27, 2020

Amazing Course with great resources. I truly learned a great deal about all aspects of Marketing.

By monique f

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Jul 4, 2018

There should be a way to make people that can't afford the course to do it without paying for it.

By Yuhui X

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May 29, 2018

Great course! The profs really made course materials organized, comprehensible ,and interesting!!

By Shourab C

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Dec 16, 2016

A superb and engaging course with very engrossing and informative lectures from all 3 professors.

By Richy B

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Nov 13, 2016

I learned a lot from this course. It is very up to date with today's marketing trends and brands.

By Darrayl

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Aug 14, 2016

I thoroughly enjoyed the Intro to Marketing class. Only wish there was more time to delve deeper.

By Waranya C

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Dec 24, 2015

Very well organised. They make it easy for those who don't have background knowledge in Business.

By Sammi L

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Nov 20, 2015

They give wonderful lectures. I really enjoy watching these videos and enjoy the learning process

By Nikesh R

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Jul 24, 2024

I really liked the illustrative techniques and examples used in Teachings by all the Professors.

By Cesar B

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Jan 14, 2021

Great training, the lectures are very clear and well structured and the lecturer are first class

By Apurva B

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Jul 17, 2020

Very nicely explained all the concepts. A great way of learning with all the practical examples.

By Susan D

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Mar 3, 2017

A great overview with new terminology that I knew in practice but not theory - that was a first!

By April R

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Aug 26, 2021

Great Course with a lot of information that I can apply to helping a struggling local business!

By Samarth J

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May 20, 2020

This course was very comprehensive for a beginner course, even though it was just 4 weeks long.

By Busayamas y

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May 15, 2020

I can say that this course is very good even if you don't know anything about marketing before!

By Bhaargavi A

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Apr 29, 2020

The Perfect course for a beginner. Loved how the teachers explain with examples from real world

By HIMANSHU J

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Feb 19, 2020

Really Nice coverage of relevant topics. Refreshed my MBA Studies undertaken three decades ago.

By Sunderam T

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Dec 6, 2016

This is my first course and its awesome learning experience. Better than i thought it would be.

By Daniel F

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Mar 29, 2016

Excellent Course!!! Highly recommended to anyone who wants to know the essentials to Marketing