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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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876 - 900 of 2,482 Reviews for Introduction to Marketing

By Mansingh N

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Jan 14, 2016

Simple but powerful concepts of Marketing. Wish every Management Institutes had such faculties.

By Jojo A

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Oct 20, 2022

Good course. There are many things other than the fundamental marketing course in my country.

By Arielle H

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Apr 16, 2022

I am so grateful for the opportunity to take this course and amazed by how much I am learning.

By Rahul P

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Apr 14, 2020

Highly informative course which helps in building strong foundation in the field of marketing.

By Patrick

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Mar 10, 2020

Much more detail than other courses I took on Coursera. Takes longer to complete but worth it.

By ARVIND S

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Jul 27, 2018

Very useful course regarding marketing fundas. Fluently and imaginatively taught.

Thanks.

Arvind

By ARK

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May 22, 2018

A must for anyone looking to get a feel for what the field of Marketing entails. Well taught !

By Shimshon K

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Jun 25, 2017

I found the course very educational and informative. The teachers were all extremely engaging.

By Mostafa S

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Jan 24, 2023

it really introduced me to new concepts I had no clue about. can't wait to start the next one

By Geyse M d S

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Jul 5, 2020

The classes were very instructive in a clear way, easy to understand even difficult subjects.

By Ryan B

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Jun 26, 2020

Informative. Enjoyed three different professors with different backgrounds and perspectives.

By Shilpa T

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Apr 23, 2018

Crisp and up to the mark content. All the three professors do not let the course feel boring.

By Benjamin M B

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Sep 19, 2017

Engaging teachers delivering useful information - I thoroughly enjoyed the course. Thank you.

By Aisam Z

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Oct 9, 2021

Its a very great opportunity for those who want deep understanding into the marketing world.

By Ali a s e

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Feb 10, 2021

Great course and the instructors are absolutely the best instructors i have ever listened to

By SURAJ J

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Jul 11, 2020

Amazingly taught with examples, content was engaging and instructors explained it very well.

By Gia T

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Jun 19, 2020

Quality, compressed learning of key marketing concepts by the best instructors in the field.

By Andres R

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May 27, 2020

Really great refresher that touched on topics I never had the opportunity to explore before.

By Bao N

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May 12, 2020

For a person who nerver touch Marketing before, this course is a 5 star learning experience.

By Le T G H

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Apr 23, 2020

This course if very informative, it helps me a lot. I have fills all of my needed knowledge.

By Meet S

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Apr 16, 2020

it was very insightful. The course was well designed and lectures were delivered seamlessly.

By Yuvraj S D

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Apr 7, 2020

A really informative course especially if you are a beginner.You can definitely learn a lot.

By jai g

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Jan 23, 2019

Awesome learning experience of Marketing......Great understanding made by faculty members...

By Naomi W

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Jun 13, 2018

Really informative lectures, I enjoy the ones in which you answer questions as you go along.

By ARIFUL I

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Apr 30, 2023

I really loved this course it give me those insight that will stay with me rest of my life.