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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,996 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Jun 8, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1901 - 1925 of 2,482 Reviews for Introduction to Marketing

By othmane o

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May 18, 2022

Very Good

By Baher A

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Oct 28, 2021

very good

By Liudmila D

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Feb 26, 2021

excellent

By 冯宇

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Jan 6, 2021

老师讲解的非常不错

By Camilo A B S

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Sep 21, 2020

Excellent

By Diana K

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Aug 19, 2020

muy bueno

By Anil M

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Jun 9, 2020

Excellent

By Emily, Y W L

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Apr 26, 2020

inspired.

By Yamen D

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Jan 10, 2020

very good

By Kevin C

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Jan 4, 2019

Loved it!

By Rachit N

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Dec 21, 2018

excellent

By Lama A

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Nov 11, 2018

amazzzing

By Jorge A C

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Nov 3, 2018

Great !!!

By Jayashree V

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Oct 4, 2018

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By Mohamed R A

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Apr 6, 2018

exccelent

By Sudip K

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Dec 28, 2017

Fabulous.

By Wei J

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Oct 8, 2017

Love that

By mostafa a e

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Jun 22, 2017

thank you

By SRIRAM .

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Jun 19, 2017

Excellent

By Federico P

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Jun 14, 2017

Very Good

By Yetkin G A

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May 12, 2017

wonderful

By PINAR S

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May 7, 2017

Excellent

By Ramesh M

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Mar 19, 2017

excellent

By Adikeshav c

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Jan 2, 2017

very good