AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AT
Jun 8, 2017
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By Karim M H E H E
•Feb 7, 2016
I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.
By Ambarish M
•Jun 4, 2020
very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.
By Abey A
•Jan 7, 2017
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
By Yan Z
•Jan 12, 2016
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
By Anna S B
•May 9, 2021
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
By Harnon M R
•Jul 14, 2017
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
By Leonne V
•Apr 24, 2023
very informative but there is a lot of information. I had a hard time paying attention to the lectures. Over all this was a good course.
By Bilge K O
•Nov 30, 2023
Even though some of the videos were very long, they taught me a lot about marketing and marketing strategies. Thank you for everything.
By Rahul G
•Dec 24, 2019
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
By Bianca W
•Mar 2, 2018
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
By Manoj K T
•Apr 25, 2020
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
By Kathryn S
•Jan 9, 2022
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
By Adrian V R
•May 21, 2020
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
By Noe C D
•Nov 1, 2023
Great course! However, I am not able to see my name on the Diploma. Is this normal? Please contact me at: ncaille@asbarcelona.com
By kris G
•Apr 4, 2020
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
By William L
•Dec 24, 2018
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
By Kelly D
•Apr 30, 2017
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
By B. Y
•May 6, 2020
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
By Muhammad S
•Jan 11, 2019
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
By Le H T
•Dec 15, 2015
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
By Vyom G
•May 4, 2020
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
By Arman A
•Apr 19, 2016
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
By Thiago M S Q
•Mar 23, 2021
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
By Gaiane Y
•Mar 25, 2020
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
By Dani C
•Mar 14, 2018
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.