The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
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What is Social?
This course is part of Social Media Marketing Specialization
![Randy Hlavac](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/ab/388b2b30a8465283f4f7db46786bd1/Randy-Hlavac-somewhat-smaller.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: Randy Hlavac
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(4,173 reviews)
Skills you'll gain
Details to know
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4 assignments
See how employees at top companies are mastering in-demand skills
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Share it on social media and in your performance review
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There are 4 modules in this course
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
What's included
5 videos7 readings
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
What's included
7 videos4 readings1 assignment
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
What's included
11 videos1 reading1 assignment1 peer review
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
What's included
9 videos4 readings2 assignments
Instructor
![Randy Hlavac](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/ab/388b2b30a8465283f4f7db46786bd1/Randy-Hlavac-somewhat-smaller.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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Learner reviews
4,173 reviews
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19.07%
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4.52%
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Showing 3 of 4173
Reviewed on Nov 29, 2015
I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.
Reviewed on Mar 3, 2016
Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!
Reviewed on Mar 2, 2022
I found the course well done, well paced, easy to grasp and balanced in its sessions. It created the base for further developments, and I am looking forward to continue this path. Thanks!
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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