Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.
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Market Research and Competitive Analysis
This course is part of Xbox Product Manager Professional Certificate
Instructor: Xbox
Included with
Recommended experience
Skills you'll gain
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November 2024
13 assignments
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There are 3 modules in this course
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
What's included
8 videos9 readings4 assignments1 discussion prompt
In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
What's included
7 videos8 readings4 assignments
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
What's included
13 videos11 readings5 assignments
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