本课程为“初级课程”，为了适应初学者需求，章节安排分为三个板块。1-5章为初学者进行了知识普及和铺垫，6-7章为学员了解行业做进一步介绍，8-9章带领学员深入中国游戏行业了解产业发展和产品运营，层层进阶、循序渐进。而课程二《游戏策划与设计》整体知识难度将有升级，重视实操，请学员做好准备。
游戏产业概论
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
游戏产业概论
This course is part of 网络游戏设计与开发 Specialization
Instructor: 胡东雁
4,174 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
3.6
(68 reviews)
Beginner level
No prior experience required
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Chinese (Simplified)
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the 网络游戏设计与开发 Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 7 modules in this course
专项课程全景介绍，课程一《游戏产业概论》内容分析，对游戏的概念进行梳理。游戏既是艺术又是技术，让我们先选择从心里学视角解读游戏机制，为艺术与技术的衔接搭建一座桥梁。
What's included
4 videos1 assignment1 discussion prompt
游戏硬件发展为软件的丰富多样打下了良好的基础，让我们回顾过往，立足当下，展望未来。
What's included
6 videos1 reading1 assignment1 peer review
本章从游戏内容的角度入手，讲解不同类型游戏的分类标准及含义，对于游戏分类方面知识的掌握有助于游戏业界人士之间的沟通和交流具有广泛的实用性意义。
What's included
12 videos1 reading3 assignments
有一群曾经为游戏事业发展作出过巨大贡献的人们，他们孜孜不倦的辛劳付出推动了游戏业发展成为今天影响力巨大的全球娱乐文化产业。本章让我们了解“大师是怎样炼成的？”
What's included
6 videos1 peer review1 discussion prompt
本章聚焦游戏产业以著作权为代表的知识产权法律保护问题，结合案例对目前游戏产业法律保护现状做深入浅出的分析。
What's included
8 videos2 readings2 assignments1 peer review
为提升游戏设计师的全面素质，在进入游戏制作行业前，掌握游戏制作中的职能分工和制作流程是必备知识，这将为日后进入游戏制作公司和融入游戏研发团队起到重要作用。
What's included
6 videos2 readings1 assignment
游戏行业高速发展日新月异，成为文化创意产业的吸金利器。本章引入投资人和企业高层管理者的视角对企业创投、产品营销、泛娱乐产业等问题进行深度解读，为学习者展开一张行业全景图。
What's included
18 videos1 reading2 assignments1 peer review
Instructor
Recommended if you're interested in Music and Art
Xi'an Jiaotong University
Fudan University
Shanghai Jiao Tong University
Fudan University
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 68
3.6
68 reviews
- 5 stars
39.70%
- 4 stars
20.58%
- 3 stars
14.70%
- 2 stars
5.88%
- 1 star
19.11%
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.