Google
Google Digital Marketing & E-commerce Professional Certificate
Google

Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required. Additionally, when you enroll today, you’ll get access to Google AI Essentials at no cost. Offer ends 11/30*

Google Career Certificates

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4.8

(28,405 reviews)

Beginner level

Recommended experience

Flexible schedule
6 months, 10 hours a week
Learn at your own pace
Build toward a degree
Earn a career credential that demonstrates your expertise
4.8

(28,405 reviews)

Beginner level

Recommended experience

Flexible schedule
6 months, 10 hours a week
Learn at your own pace
Build toward a degree

What you'll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Details to know

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Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Professional Certificate - 7 course series

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you'll gain

Category: Social Media Branding
Category: Social Media Analytics
Category: Social Listening
Category: Customer Engagement
Category: Social Media Bidding

What you'll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you'll gain

Category: E-Commerce Strategy
Category: Seasonality
Category: E-commerce platforms
Category: Fulfillment and delivery
Category: Website Structure

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you'll gain

Category: Search Engine Optimization (SEO)
Category: Google
Category: Search Engine Marketing
Category: Customer Awareness
Category: Website Structure

What you'll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Skills you'll gain

Category: Customer Relationship Management (CRM)
Category: Portfolio preparation
Category: Building customer loyalty
Category: E-commerce store optimization
Category: Job preparedness

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you'll gain

Category: E-Commerce
Category: Customer loyalty
Category: Customer Outreach
Category: Marketing
Category: Marketing Analytics

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Skills you'll gain

Category: Media planning and strategies
Category: Spreadsheet management
Category: Presenting to stakeholders
Category: Marketing Analytics
Category: Digital marketing KPIs

What you'll learn

  • Identify common strategies for building customer loyalty in e-commerce.

  • Successfully manage client relationships and measure satisfaction.

  • Gain a competitive edge by learning AI skills from Google experts.

  • Put together a portfolio and/or resume to present to employers.

  • Boost your digital marketing skills with AI
  • Use AI to help you understand your audience
  • Kickstart marketing strategy ideas with AI
  • Use AI to compare two campaign proposals
  • Improve your email marketing using AI
  • Brainstorm website copy ideas with AI

Skills you'll gain

Category: Email marketing analytics
Category: Email Writing
Category: Contact management
Category: Email marketing strategy
Category: Email list segmentation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹

 
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This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. 

Instructor

Google Career Certificates

Top Instructor

Google
325 Courses10,919,329 learners

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Google

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Frequently asked questions

¹ Median salary and job opening data are sourced from United States Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (3/1/2023 - 3/1/2024) ² Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022.