Microsoft
Microsoft Public Relations and Communications Associate Professional Certificate
Microsoft

Microsoft Public Relations and Communications Associate Professional Certificate

Launch your career in public relations!. In this program, you’ll learn in-demand skills that will have you job-ready in 5 months or less. No degree or experience required.

 Microsoft

Instructor: Microsoft

2,154 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.6

(19 reviews)

Beginner level

Recommended experience

5 months
at 6 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
4.6

(19 reviews)

Beginner level

Recommended experience

5 months
at 6 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success

  • Create, organize, and manage various pieces of content for public relations campaigns

  • Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building

  • Develop strategies for effectively integrating multiple communication channels to deliver a cohesive message across a PR campaign

Details to know

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Taught in English
Recently updated!

July 2024

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  • Receive professional-level training from Microsoft
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Microsoft
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Professional Certificate - 5 course series

Introduction to Public Relations

Course 125 hours4.6 (15 ratings)

What you'll learn

  • Describe public relations and it's role and importance across various organization types

  • Identify and evaluate essential components of public relations campaign strategy

  • Explain core media relations principles including how to craft a media pitch

Skills you'll gain

Category: Communication Channels
Category: Marketing Communications
Category: Public Relations
Category: PR Storytelling
Category: AI-Enhanced Communication
Category: Integrated Campaign Development

What you'll learn

  • Distinguish different types of PR content based on their purpose and function within a PR campaign

  • Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content

  • Develop strategies for organizing and managing various types of PR content efficiently

  • Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Skills you'll gain

Category: Media Relations
Category: Public relations strategy
Category: Generative AI
Category: Writing a pitch
Category: Media relations
Category: generative AI

What you'll learn

  • The core principles and strategies for effective crisis communication for different types of crises

  • How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis

  • How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Skills you'll gain

Category: Stakeholder Analysis
Category: Strategic Communication
Category: Public Relations
Category: Campaign Reporting
Category: Communication Planning

What you'll learn

  • Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign

  • Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios

  • Enhance the effectiveness of communication and storytelling strategies with AI tools

  • Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Skills you'll gain

Category: Proofreading
Category: content management
Category: Content Creation
Category: Content Management
Category: Content Editing

What you'll learn

  • Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios

  • Analyze key metrics to assemble basic reports that summarize PR campaign results

  • Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns

  • Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

Skills you'll gain

Category: Crisis Communication
Category: Public Relations
Category: Media relations
Category: Crisis Management
Category: Media Engagement
Category: Media Relations

Instructor

 Microsoft
Microsoft
181 Courses1,007,911 learners

Offered by

Microsoft

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Frequently asked questions

¹Based on Coursera learner outcome survey responses, United States, 2021.