Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
What’s Your Big Idea?
What’s Your Big Idea?
Instructors: Professor Buck Goldstein
Access provided by Abu Dhabi National Oil Company
18,037 already enrolled
Gain insight into a topic and learn the fundamentals.
168 reviews
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 8 modules in this course
We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker.
What's included
8 videos1 reading1 assignment
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.
What's included
11 videos1 assignment
Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.
What's included
10 videos1 assignment
In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.
What's included
12 videos1 assignment
To make your big idea into a reality, you’ll need the personal, professional, and financial resources we discuss in this module.
What's included
10 videos1 assignment
This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.
What's included
10 videos1 assignment
Create a pitch for your Big Idea, then give and receive feedback.
What's included
6 videos2 readings1 peer review
In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered their insider perspectives on a number of pressing problems that present unprecedented opportunities for meaningful innovation.
What's included
9 videos1 reading
Instructors
Instructor ratings
(16 ratings)
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
71.25%
- 4 stars
23.95%
- 3 stars
2.39%
- 2 stars
2.39%
- 1 star
0%
Showing 3 of 168
AO
Reviewed on Jul 19, 2022
It was an eye opener for me and it has broaden my mind on Entrepreneurship and what it entails.
SD
Reviewed on Feb 14, 2016
Very Good Course and the Professors explained the material very well. Thanks
TD
Reviewed on Sep 10, 2016
Great online course, really learned some new technics - others got refreshed. Looking forward to start my own venture using this course as the first buildingstone.
Explore more from Business
University of Michigan
Alex Genadinik
Michigan State University
