There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
This course is part of Branding: The Creative Journey Specialization
Instructor: Brian Hallett
Access provided by Abu Dhabi National Oil Company
33,899 already enrolled
Gain insight into a topic and learn the fundamentals.
280 reviews
Beginner level
No prior experience required
Flexible schedule
9 hours to complete
Learn at your own pace
95%
Most learners liked this course
Skills you'll gain
- Campaign Management
- Storytelling
- Value Propositions
- Production Planning
- Photography
- Marketing Communications
- Proposal Development
- Advertising
- Brand Strategy
- Presentations
- Marketing Design
- Creative Design
- Brainstorming
- Target Audience
- Creativity
- Branding
- Advertising Campaigns
- Production Process
- Skills section collapsed. Showing 11 of 18 skills.
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Taught in English
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This course is part of the Branding: The Creative Journey Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨.
What's included
11 videos2 readings1 assignment2 discussion prompts
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.
What's included
6 videos1 assignment1 discussion prompt
In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch.
What's included
7 videos1 assignment1 discussion prompt
In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client. Finally, you will take all you've learned the past 4 weeks and combine it to make your final Creative Pitch Deck.
What's included
10 videos1 assignment1 peer review1 discussion prompt
What's included
3 videos4 readings1 assignment1 peer review
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Showing 3 of 280
CM
Reviewed on Apr 10, 2019
Great course, very informative and a lot of fun too!
AA
Reviewed on Nov 29, 2019
The course was really helpful in gaining the insights of the advertising world.
RJ
Reviewed on May 21, 2023
Amazing course, highly recommend because of the lecturer and the creative tasks
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