This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
Access provided by Abu Dhabi National Oil Company
40,887 already enrolled
Gain insight into a topic and learn the fundamentals.
1,312 reviews
Intermediate level
Some related experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Skills you'll gain
- Brainstorming
- Style Guides
- Adobe InDesign
- Logo Design
- Layout Design
- Creativity
- Graphic and Visual Design
- Color Theory
- Typography
- Branding
- Adobe Photoshop
- Design Elements And Principles
- Design Research
- Skills section collapsed. Showing 12 of 13 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
What's included
2 videos9 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 assignment
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 assignment
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 assignment
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 assignment
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 assignment
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos2 readings1 assignment
Earn a career certificate
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Instructor
Instructor ratings
(264 ratings)8 Courses 1,192,784 learners
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Showing 3 of 1312
OS
Reviewed on Oct 14, 2024
I loved this course. The idea of it was quite overwhelming, but once it, we were stepped through it and given plenty of time. The videos and readings were particularly useful.
AS
Reviewed on Mar 9, 2019
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
KM
Reviewed on Jun 10, 2020
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
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