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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,480 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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2351 - 2375 of 2,691 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Lực T H

Oct 3, 2021

Wonderful

By Adrian A

Sep 29, 2021

Excellent

By Aarón R M

Sep 10, 2021

Excellent

By Lehi B R

Jun 30, 2021

Very good

By Mostafa A A M

Jan 21, 2021

EXCELLENT

By MINHAZUL A

Nov 23, 2020

Excellent

By vinay p

Sep 28, 2020

very good

By loana d

Sep 5, 2020

excellent

By Adiel Z

Aug 2, 2020

thank you

By TOLULOPE O

Jul 26, 2020

Excellent

By anisha j

Jul 7, 2020

Wonderful

By Ronald M

Jul 6, 2020

Excellent

By Miguel Á C

Jun 29, 2020

Excelente

By Sudhanshu K

Jun 9, 2020

full Hard

By Kunal s

Jun 6, 2020

Nice apps

By 刘畅

Dec 18, 2019

excellent

By BALAKUMAR

May 6, 2019

Good one!

By Quach V A

May 2, 2024

the best

By Raissa M

Feb 19, 2024

Incrivel

By Gareth o

Dec 3, 2023

Amazing!

By Nathan R

Feb 14, 2023

Amazing!

By Andressa F S

Jul 14, 2022

Perfect!

By JACQUELINE H

Jun 8, 2022

Love it!

By Dhruv S

Apr 27, 2022

too good

By Maria V R

Sep 20, 2021

I loved!