本课程是针对具有一定汉语水平的外国学习者的中级商务汉语课程。课程共分为两篇六课，共需六周时间。“两篇”是根据学习内容的不同分为的公司入职篇和市场营销篇。其中公司入职篇包括：招聘广告、应聘面试、入职第一天；产品营销篇包括产品介绍、市场营销、售后服务。
中级商务汉语（入职与营销篇）
中级商务汉语（入职与营销篇）
Instructor: 蔡云凌
Access provided by Abu Dhabi National Oil Company
11,978 already enrolled
Gain insight into a topic and learn the fundamentals.
149 reviews
Intermediate level
Some related experience required
Flexible schedule
4 weeks at 10 hours a week
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Advertising
- Consumer Behaviour
- Product Demonstration
- Marketing
- Verbal Communication Skills
- Product Knowledge
- Vocabulary
- Oral Comprehension
- Oral Expression
- Marketing Strategies
- Business Ethics
- Business Writing
- Language Learning
- Interviewing Skills
- Customer Service
- Business Communication
- Skills section collapsed. Showing 10 of 16 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Chinese (Simplified)
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
在本单元，你将学习招聘启事中出现的主要信息，如职位、薪水、工作地点、任职条件等。
What's included
5 videos6 assignments1 peer review
在本单元，你将学习如何礼貌得体地回答面试官在面试时提出的 一些问题。
What's included
5 videos6 assignments1 peer review
在本单元，你将学习作为新员工进入公司 的第一天如何与同事进行简单的 交流。
What's included
5 videos6 assignments1 peer review
在本单元， 你将学习如何向客户介绍一种产品，如形状、颜色、大小等方面。
What's included
5 videos6 assignments1 peer review
在本单元，你将学习在市场营销中如何向客户推销产品以及中国特有的一些营销文化。
What's included
5 videos6 assignments1 peer review
在本单元，你将学习与售后服务相关 的口语表达，如作为客户如何投诉，作为售后部如何应对客户 的投诉。
What's included
5 videos6 assignments1 peer review
在本单元列出了所学六个单元的重点内容，请在此基础上进行复习，然后完成总测验的34道选择题。
What's included
1 reading1 assignment
Instructor
Instructor ratings
(34 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.