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University of London

Corporate Strategy

Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?

Status: Business Strategy
Status: Growth Strategies
BeginnerCourse9 hours

Featured reviews

AA

5.0Reviewed Nov 24, 2025

A well-structured course that clearly explains strategic frameworks and competitive analysis. Practical, concise, and highly useful for improving real-world decision-making.

AS

5.0Reviewed Nov 10, 2023

I would really like to thank Mr. Vanneste for explaining everything in easy way. This course has really helped me with the better understanding of the Strategies which are used by the Corporate HQs

MM

5.0Reviewed Nov 29, 2022

The journey to complete the course was amazing. The course materials are Super informative & easy to understand. I would suggest everyone to enroll this course. Thank you coursera!

MO

5.0Reviewed Oct 2, 2025

I really enjoyed this course , it’s clear, well-structured, and engaging throughout. Complex strategy concepts are explained concisely, with valuable learning outcomes I can apply in practice.

FK

5.0Reviewed Apr 18, 2025

I have learn new approach of growth share matrix alternative to BCG matrix which I traditionally accustomed to and which solve the limitation of BCG matrix - I will try it.

LM

5.0Reviewed Mar 13, 2021

Really great course for anyone looking to revisit the theory behind strategic decision making and dive deeper into how to gain corporate advantage across a portfolio of businesses

DS

5.0Reviewed Oct 19, 2022

F​antastic by all standards. I thought that i knew a lot of corporate strategy but this course was just a bomb. It delivered new ideas that will be of great help to me going forward.

MK

5.0Reviewed Mar 19, 2025

A comprehensive and engaging Corporate Strategy course that significantly enhanced my understanding of strategic decision-making and business analysis. Highly recommended!

AG

5.0Reviewed Jul 7, 2023

That's awesome a course. They provide us with detailed information about the strategies of the companies. Thank you University of London, thank you Bart Vanneste, and finally thank you Coursera.org

AB

5.0Reviewed Jul 26, 2020

Very useful course to understand corporate strategy, identify portfolio and its diversification, divestiture. Learnt good theories with real examples. This would be very useful for my career.

JM

5.0Reviewed Jul 15, 2019

Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.

MK

5.0Reviewed Apr 16, 2020

This was a great refresher and explained the basics of Corporate Strategy in very easy to understand and enjoyable manner. In nutshell,the course in very logical and serving its purpose fully.

All reviews

Showing: 20 of 763

thierry lestable
4.0
Reviewed Nov 9, 2020
Florencia Franca
5.0
Reviewed Feb 21, 2018
Chia Tsay
5.0
Reviewed Feb 19, 2018
Karen Ingraham
5.0
Reviewed Mar 22, 2018
Hendi Aviano
5.0
Reviewed May 26, 2020
mohammadimran khankhattak
5.0
Reviewed Apr 17, 2020
Aashina Sawarkar
5.0
Reviewed Nov 11, 2023
Abhisek Barik
5.0
Reviewed Jul 27, 2020
Jessica Meunier
5.0
Reviewed Jul 16, 2019
Mohamed Daoud
5.0
Reviewed Feb 15, 2018
Ramanathan Jagadeesh
5.0
Reviewed May 16, 2020
wei wei
5.0
Reviewed Feb 16, 2018
Othman Ga'far
5.0
Reviewed Nov 9, 2023
frank siravich
5.0
Reviewed Aug 6, 2022
Anurag Bordoloi
1.0
Reviewed Mar 9, 2021
Onella Aquino
5.0
Reviewed Mar 2, 2023
Aditi Dipak
5.0
Reviewed Apr 21, 2020
Deleted Account
5.0
Reviewed Nov 17, 2023
SUBRATA HAZRA CHOWDHURY
5.0
Reviewed Feb 19, 2018
Dean Speer
5.0
Reviewed Feb 22, 2018