Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
Access provided by Abu Dhabi National Oil Company
42,773 already enrolled
Gain insight into a topic and learn the fundamentals.
700 reviews
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
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Most learners liked this course
Skills you'll gain
- Value Propositions
- Business Modeling
- Team Building
- Technology Strategies
- Product Development
- Market Opportunities
- Product Testing
- Design Thinking
- User Research
- Team Motivation
- Product Strategy
- New Product Development
- Product Planning
- Innovation
- Entrepreneurship
- Commercialization
- Market Research
- Business Strategies
- Customer Insights
- Team Management
- Skills section collapsed. Showing 10 of 20 skills.
Details to know
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Assessments
6 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Earn a career certificate
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Showing 3 of 700
MK
Reviewed on Jul 24, 2017
This was a very informative course and I would highly recommend it to anyone who's eager to learn the basics of formulating a business model.
DT
Reviewed on Aug 25, 2022
Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace
YA
Reviewed on Aug 5, 2023
It was really insightful. The method of engagement is designed to encourage participation rather than just clicking through. Recommended reading materials are great and relevant.
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