Northeastern University

Introduction to Enterprise Growth and Innovation

Northeastern University

Introduction to Enterprise Growth and Innovation

Marc H Meyer

Instructor: Marc H Meyer

Access provided by Abu Dhabi National Oil Company

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth

  • Define the focus of an innovation for effective user-centered design

  • Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

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Assessments

15 assignments

Taught in English

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There are 4 modules in this course

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

What's included

8 videos11 readings4 assignments1 app item2 discussion prompts

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

What's included

3 videos5 readings5 assignments1 peer review1 app item

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

What's included

6 videos6 readings3 assignments1 app item1 discussion prompt1 plugin

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

What's included

3 videos5 readings3 assignments1 peer review1 app item1 discussion prompt

Instructor

Marc H Meyer
Northeastern University
4 Courses930 learners

Offered by

Northeastern University

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