Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career.
Touring 101 for Musicians
Touring 101 for Musicians
Instructor: Bruce Houghton
Access provided by Abu Dhabi National Oil Company
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Professional Networking
- Marketing Budgets
- Marketing Strategies
- Performance Metric
- Marketing Planning
- Sales Presentations
- Goal Setting
- Scheduling
- Business Planning
- Travel Arrangements
- Customer Engagement
- Content Marketing
- Event Marketing
- Talent Management
- Booking (Sales)
- Skills section collapsed. Showing 10 of 15 skills.
Details to know
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Assessments
8 assignments
Taught in English
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There are 4 modules in this course
Welcome to the course! In this first module, we will cover all of the details about this course and what you'll need to know to get the most out of your experience. Then, we will start with the basics of touring and learning why having a tour goal is essential to your success. We will hear from a touring band and what their tips are for starting out before learning to write our own pitches to send to possible venues. By the end of this lesson, you will walk away with your touring goals, possible venues to reach out to, and a first draft booking pitch to send out to your venue list.
What's included
1 video11 readings2 assignments3 discussion prompts
In lesson two, we will start by learning how to create a great performance that grows your fan base. Then, we will discuss the idea of strategic touring and developing ways to measure if your tour is a success. Finally, we will finish off by refocusing on your fans as a reminder that keeping them at the center of your plans is the best way to ensure your tour is successful. By the end of this lesson, you will have a list of different types of measurements to use in order to determine the success of your tour.
What's included
3 videos5 readings2 assignments2 discussion prompts
In lesson three, we will focus all of our attention on different tour models. These models are common practices for musicians both at the beginning of their career and later in their career. All of the models can be combined to create the optimum situation for you. By the end of this lesson, you will be able to identify tour models and decide which will work best for your tour goals.
What's included
7 readings2 assignments2 discussion prompts
In lesson four, we will cover the important subject of marketing. Now that you have a basic plan for your tour, it is time to begin marketing. There are different ways to market to fans and many platforms to do so from. This lesson will cover low-budget options in case you are just starting out or have limited funds to market yourself. By the end of this lesson, you will have several affordable to free methods to get the word out about your tour.
What's included
2 videos5 readings2 assignments2 discussion prompts
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