This beginner-friendly guided project focuses on using Google Analytics 4 (GA4) to track and report on key e-commerce metrics. Learners will gain hands-on experience setting up GA4 for an e-commerce website, tracking important user actions like product views, add-to-cart events, and purchases, and creating custom reports that provide valuable insights into their online store's performance.
Google Analytics for Beginners: Marketing Essentials
Google Analytics for Beginners: Marketing Essentials
Instructor: Abbie Poots
Sponsored by Abu Dhabi National Oil Company
Learn, practice, and apply job-ready skills with expert guidance
Beginner level
Recommended experience
1 hour 30 minutes
Learn at your own pace
Hands-on learning
What you'll learn
Set up a GA4 property for an e-commerce website, including configuring basic admin settings for accurate and optimized data collection.
Organize the tracking for key e-commerce events such as product views, add-to-cart actions, and purchases using GA4's event-based model.
Create and customize reports in GA4 to analyze user behavior, conversion paths, and sales performance for informed decision-making.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
October 2024
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Set up a GA4 Property
Set Up and Test E-commerce Event Tracking
Publish and Customize Existing Reports
Analyze Conversion Funnels
Analyze Sales Data Using the E-commerce Purchases Report
Recommended experience
Basic knowledge of e-commerce metrics. Access to a GA4 Account for an e-commerce store. GA4 must be connected to your e-commerce store
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Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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