University of Pennsylvania

Business Analytics Specialization

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Access provided by Abu Dhabi National Oil Company

210,541 already enrolled

Get in-depth knowledge of a subject

from 16,810 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 16,810 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1 14 hours

What you'll learn

Skills you'll gain

Category: Data Collection
Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Descriptive Analytics
Category: Predictive Analytics
Category: Business Analytics
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Process Optimization
Category: Regression Analysis
Category: Customer Insights
Category: Market Research
Category: Analytics
Operations Analytics

Operations Analytics

Course 2 12 hours

What you'll learn

Skills you'll gain

Category: Forecasting
Category: Risk Analysis
Category: Decision Making
Category: Descriptive Analytics
Category: Simulation and Simulation Software
Category: Business Modeling
Category: Operations Management
Category: Data Analysis
Category: Demand Planning
Category: Predictive Analytics
Category: Process Optimization
Category: Data-Driven Decision-Making
Category: Business Operations
Category: Operations Research
Category: Analytics
Category: Business Analytics
Category: Inventory and Warehousing
Category: Supply Chain Planning
Category: Business Intelligence
Category: Operational Analysis
People Analytics

People Analytics

Course 3 11 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Predictive Analytics
Category: Organizational Effectiveness
Category: Analytics
Category: Talent Management
Category: Performance Analysis
Category: Network Analysis
Category: Performance Management
Category: Human Capital
Category: Workforce Management
Category: Collaboration
Category: Employee Performance Management
Category: Human Resource Strategy
Category: Human Resources
Category: Performance Measurement
Category: Data Analysis
Category: Employee Retention
Category: Data-Driven Decision-Making
Accounting Analytics

Accounting Analytics

Course 4 12 hours

What you'll learn

Skills you'll gain

Category: Predictive Modeling
Category: Financial Statement Analysis
Category: Fraud detection
Category: Predictive Analytics
Category: Financial Analysis
Category: Financial Forecasting
Category: Return On Investment
Category: Accounting
Category: Analytics
Category: Operational Analysis
Category: Financial Accounting
Category: Corporate Strategy
Category: Advanced Analytics
Category: Financial Data
Category: Business Metrics
Category: Finance
Category: Anomaly Detection
Category: Process Optimization
Category: Key Performance Indicators (KPIs)
Business Analytics Capstone

Business Analytics Capstone

Course 5 16 hours

What you'll learn

Skills you'll gain

Category: Marketing
Category: Business Metrics
Category: Data-Driven Decision-Making
Category: Operational Efficiency
Category: Data Analysis
Category: Business Strategies
Category: Digital Advertising
Category: Marketing Analytics
Category: Peer Review
Category: Analysis
Category: Presentations
Category: Performance Measurement
Category: Advertising
Category: Problem Management
Category: Business Analytics
Category: Operations

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Instructors

Noah Gans
University of Pennsylvania
1 Course 128,375 learners
Sergei Savin
University of Pennsylvania
2 Courses 177,755 learners

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