Este curso destina-se a proprietários de negócios, diretores de empresas, freelancers ou empreendedores que desejam aprender como aproveitar ao máximo o mundo digital para tornar seus serviços, produtos ou marca pessoal conhecidos por meio da implementação de uma estratégia digital. Este segundo curso fornece uma estrutura para o design da estratégia e descreve em detalhes as principais ferramentas a serem usadas para gerar um plano mestre que permita o início da implementação correta.

Criando uma estratégia digital vencedora

Criando uma estratégia digital vencedora



Instructors: María de los Angeles Ramos Solano
Access provided by IDBAcademy
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Social Media Content
- Content Strategy
- Keyword Research
- Marketing Strategies
- Online Advertising
- Digital Brand Strategy
- Web Content
- Web Analytics and SEO
- Web Presence
- Search Engine Marketing
- Social Media Marketing
- Search Engine Optimization
- Social Media Strategy
- Digital Marketing Campaigns
- Digital Content
- Social Media
- Content Creation
- Blogs
- Digital Marketing
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
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