Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
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(2,202 reviews)
Skills you'll gain
Details to know
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6 assignments
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There are 3 modules in this course
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
Instructor
![Pedro Hidalgo](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/b6/4ad7c0711c11e6907f53bd00885340/phidalgo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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Learner reviews
2,202 reviews
- 5 stars
81.58%
- 4 stars
14.42%
- 3 stars
2.85%
- 2 stars
0.58%
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0.54%
Showing 3 of 2202
Reviewed on Sep 12, 2020
Es un curso bastante completo, de mucha lectura pero enriquecedor, lo recomiendo totalmente y no parece un curso, sino más bien un diplomado, gracias por todo el material de estudio.Saludos,
Reviewed on Jan 31, 2019
Muy entretenido, favorable y modalidad cómoda para los que trabajamos, interactivo, te entregan todas la herramientas de conocimiento y con límites prudentes de tiempo para su desarrollo.
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
Recommended if you're interested in Business
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