Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
Analysing: Numeric and digital literacies Specialization
Instructors: Connor Stead
Sponsored by BIDAcademy
8,114 already enrolled
Get in-depth knowledge of a subject
4.5
(277 reviews)
Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Macquarie University
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Specialization - 4 course series
Management and financial accounting: Know your numbers 1
Course 113 hours4.7 (309 ratings)
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Category: Financial Management
Category: Financial Accounting
Category: General Accounting
Category: Financial Reporting
Category: Corporate Accounting
Category: Corporate Finance
Category: Financial Analysis
Category: Financial Planning
Category: Governance
Category: Financial Statement Analysis
Category: Financial Modeling
Category: Financial Forecasting
Category: Management Accounting
Category: Budgeting
Category: Finance
Category: Performance Measurement
Category: General Finance
Category: Key Performance Indicators (KPIs)
Category: Performance Management
Category: Wealth Management
Corporate finance: Know your numbers 2
Course 220 hours3.6 (32 ratings)
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Category: Financial Management
Category: Corporate Finance
Category: Finance
Category: Business Valuation
Category: Capital Budgeting
Category: Financial Analysis
Category: General Finance
Category: Financial Modeling
Category: Cash Flows
Category: Risk Modeling
Category: Statistical Modeling
Category: Mathematical Modeling
Category: Performance Measurement
Category: People Management
Category: Applied Mathematics
Category: Key Performance Indicators (KPIs)
Category: Performance Management
Business intelligence and data analytics: Generate insights
Course 312 hours4.6 (440 ratings)
What you'll learn
Skills you'll gain
Category: Statistical Analysis
Category: Advanced Analytics
Category: Data Analysis
Category: SAS (Software)
Category: Data Analysis Software
Category: Statistical Software
Category: Statistics
Category: Predictive Analytics
Category: Forecasting
Category: Statistical Modeling
Category: Analytics
Category: Dashboard
Category: Descriptive Statistics
Category: Data Presentation
Category: Exploratory Data Analysis
Category: Business Intelligence
Category: Histogram
Category: Business Analytics
Category: Demand Planning
Category: Statistical Visualization
Marketing analytics: Know your customers
Course 420 hours4.7 (427 ratings)
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
Category: Strategic Marketing
Category: Customer Insights
Category: Customer Analysis
Category: Marketing Strategy and Techniques
Category: Market Analysis
Category: Market Research
Category: Marketing Planning
Category: Data Analysis
Category: Business Analytics
Category: Value Propositions
Category: Marketing Strategies
Category: Analytics
Category: Product Marketing
Category: Marketing Analytics
Category: Customer Engagement
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Web Analytics
Category: Go To Market Strategy
Category: Market Intelligence
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy