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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,078 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

RS

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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601 - 625 of 4,323 Reviews for Introduction to Social Media Marketing

By Deleted A

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Nov 8, 2020

As someone who has experience working in Social Media Marketing, I di recommend this course for both experienced individuals and beginners, especially the latter.

By Just A

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Aug 18, 2024

I loved everything about this course! and the projects, i have already started applying on 3 different businesses, i plan to send out proposals when i am ready!

By Said R

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Sep 23, 2023

A wonderful introduction to the field of marketing, and the method of delivery is very beautiful from the honorable professor. Thank you for offering this course

By Rachel B

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Feb 12, 2023

I thoroughly enjoyed this course. The instructor was wonderful in presenting the information in a personal and professional. Thank you Meta for this opportunity!

By Anas M

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May 14, 2022

Ich habe echt wirklich neue Infos gelernt und die Kompetenzen ausgeübt. Der Kurs ist auch sehr gut strukturiert und hilfreich für die Anfänger in diesem Bereich.

By Penny S

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Apr 21, 2022

A wonderful introduction - I've already learnt so much. The delivery of the course is engaging and the materials provided are packed with information. Thank you!

By Mazil K

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Mar 4, 2022

it made me understand the basics and valueable knowledge on how the social media marketing can be done and what importantance social media marketing has to offer

By Janingapara K

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Sep 19, 2021

Miss Anke was clear and precise in all lessons and her vibrant personality kept me interested. Looking forward to finishing the rest of the Specialization course

By Ilyas S

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Jun 22, 2021

Fantastic course helps to understand the basics of social media, general marketing ideas and communication with customers via variety of social media channels...

By Ahmed H N

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Apr 1, 2021

I want to thanks the organiser for this Great course I am very happy to be one of the people who know this knowledge this is very great thanks Coursera , Anke :)

By David A

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Jan 8, 2021

This was really good, it conveys a great sense of what social media marketing is all about and more, there's enough info to awake that curiosity within yourself.

By Nakita H

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Jun 21, 2023

The course was amazing, learned so many new things that will help me boost my business through social media.

Being able to learn on my own timing is so perfect!

By Sehrish A f

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Dec 15, 2022

Love the content, Highly appreciated Aptly and Coursera introducing this course. And the mentor Anke Audeneart is so energetic makes the content more authentic.

By Zuzana K

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Jan 21, 2022

Good start to understand the dynamics of social media landscape. I really like the pactical exercises and that you have the possibility to work on your project.

By Alexandre

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May 11, 2021

Love the content and the teacher, very well explained! Separated in small units, easy to take breaks to keep the optimum concentration. Love the course, thanks!

By Cherrynelle P

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Jan 16, 2021

Very helpful, informative, and easy to digest. All the support materials (i.e. readings) also helped a lot in further explaining the lessons discussed per week.

By Margaret A L

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Jan 14, 2021

Great general overview. With a nice mix of case studies, activities, and lectures. Well organized and easy to understand, learn, and apply to the 'real world'

By Oghenerukevwe S

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Jun 21, 2023

I really enjoyed this course as I was able to learn a lot about social media marketing such as: the social media landscape and how to define my target audience

By Jhon L J

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May 13, 2023

Very beginner friendly. I can see that this is very helpful for beginners and those who want to have a refresher on the fundamentals of social media marketing.

By Bruno T A H

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Oct 25, 2020

Excellent insight onto social-media marketing, even if you don't have any marketing background, it's also modern and attractive. Highly recommended for anyone!

By Chinenye F M

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Jun 16, 2023

The course was interactive, progressive and included illustrative examples with related projects that helped increased my knowledge of social media marketing.

By Gabriela A

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Sep 20, 2022

Great way to start your career! Excellent as an overview to remember or go in-deep about some concepts in social media if you are a professional in the area.

By Sofoniyas T

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Feb 27, 2021

this course is worth be taken by all entrepreneur, digital marketer and any one who loves leveraging social media for your own benefit, lost of insights in it

By Diego J

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Aug 8, 2023

Muy completo para ser una introducción, si eres alguien con conocimento previo y experiencia en redes lo puedes terminar 10 veces más rápido de lo estipulado

By Cinamon C

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Feb 7, 2022

This course includes informative fundamentals about social media marketing. Anke helps me to build the foundation to boost my learning passionate. Thanks ^^.