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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
14,078 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

SA

Aug 25, 2022

I like the fact that the session are short yet very clear and to the point

The assignments are very helpfull and the peer to peer method helps see and understand more about different points of view

RS

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.

Thank you Mrs. Anke

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201 - 225 of 4,323 Reviews for Introduction to Social Media Marketing

By lindsay c u

•

Apr 28, 2024

gracias por elevar mi mente a otro nivel . En terminos academicos es un gran paso que ha cambiado mi mentalidad de estudio . he aprendido mas en esta semana de estudio que lo que habia aprendido en años en un intituto precencial . esto he revolucionado totalmente mi manera de ver el estudio en linea . gracias

By Helena

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Aug 20, 2021

this course it is really well builded , i have learned a lot and everything it is been discussed with a great and clear comunication. i loved it, and i have skills now even practical that i didn't know i could improve. recommended course for those who want to start with an action towards the future

Thank you.

By Jonatan R

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Aug 20, 2023

Great overview of major social media networks, their reach and own characteristics. The guided step by step exercise on objectives, KPIs,, target audience and customer journeys was brilliant. It made something that may sound really complex, easy and practical. Very helpful to implement in our own projects.

By Tech B

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Dec 18, 2022

EXCELLENT Introductory Course. If you thought you knew a little bit about Social Marketing… think again. I have gained a wealth of knowledge in such a short time. I feel confident that my marketing efforts in any project will yield outstanding results. Thank you Meta!! I am looking forward to my next course.

By CHINEDU S O

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Nov 30, 2020

The course was very insightful as I learnt about some topics that I have been looking forward to. The knowledge and skills learnt will enable me to become a digital marketer. I must commend the instructor for doing a nice job and providing adequate resources for learning. A big thanks to Facebook and Coursera.

By N R

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Apr 13, 2022

I really appreciate the templates provided. I know that I will be using them in the future. The tutor was great at explaining confusing concepts. I'm grateful for the testimonials from Marketing professionals in the field. It was valuable to see how what we were learning was being used in the Marketing field.

By Temujin U

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Dec 3, 2020

Thank you Coursera and my teacher Anke Audenaert and all the best. During the training, I learned how to create advertising, which is the basis of social media platforms and marketing, how to create a user landscape, how to attract customers, and all the business ways to do it in the future. Thank you again.

By Tuong K T

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Dec 17, 2021

A very helpful and practical course for beginners and non-marketing professionals alike. I have been in leadership roles for more than a decade and still find this offers a simple, structured and easy-to-apply knowledge as well as insights of social media landscape and use in everyday marketing. Well done!

By Brian

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Oct 13, 2021

I use limited social media personally but this introductory course introduced some popular ones and techniques that I hadn't thought of yet. The peer review assignments was obviously nerve racking for some as you don't know when your assignment will be graded but I did enjoy its incorporation to the class.

By Itzel R

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Aug 6, 2021

good course, well explained, easy to understand and not tedious. It is important to know that the internet has evolved and therefore, to have it present in the companies, no matter how small they are, having a good digital marketing will lead us to the success of our company. I really enjoyed the course :)

By Jeanette C (

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Oct 23, 2020

I learned a lot from this course. I am so impressed with setting up SMART goals that are measurable and achievable. I also learned that a company also needs to understand the customer's needs and journey. Thank you, COURSERA, DOST Philippines, and Anke! This course is extremely helpful in this digital era!

By Topher M

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May 27, 2021

I love Anke! Such a passion to share her knowledge and help others succeed! I own a small online vintage shop along with my partner, and I love how she breaks it down for the big businesses, but then also gives it how it is for the smaller guys doing it on their own!

Thank you Anke!

- Topher with The Bazaar

By Narayanan V

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Apr 22, 2021

Very Interesting Video tutorials and well structured course content for anyone to understand the basics of Social Media Marketing. I did benefit from this course and I intent to do the other 4 parts of Social Media Marketing program too so that I understand the other aspects of Social Media Marketing too.

By Katie B

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Dec 29, 2020

Very engaging class. Detailed information about the current social media landscape and how to approach it from the business side. If you are a personal user of social media and want to learn about social media for business then definitely worth spending the time to learn about the opportunities available.

By FRANCIA E C F

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Apr 26, 2021

Muchas gracias por el conocimiento que me compartieron de verdad ya tengo claro muchos conceptos que ni siquiera se me pasaba por mi mente y ya puedo hablar con mas propiedad , ya puedo identificar cual es la red social que necesito para promover mis intereses, el curso es muy bueno

gracias, mil gracias.

By Interstellar F

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Oct 18, 2023

I knew about the different social media platform but what i didn't know was what benefit each social media and depending on your goal and content will determine what platform will work best. I was enlighten about the customer journey and the SMART goal. It has put me on the right track for success.

By Nelson M

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Feb 19, 2022

Great course. Good explanations on the different topics and the quizzes are very helpful to know how much you understood. The instructors are great and it's easy to follow along. You definitely need some experience in ads manager and listen carefully if you want to achive the associate certificate.

By Nathan F

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Feb 23, 2023

I did learn a great deal in this course. It was tougher than I expected, which was a good thing. The video content is well put together and easy to follow. The quiz questions make you think and the assignments were straightforward but challenging. I thought this was a very well-put-together course.

By Mechelle L

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Mar 31, 2022

I loved this course!!! I learned an incredible amount in a short time. The course structure was amazing, helping me to move through the material easily and absorb it extremely well. Loved the teacher! She was probably the best teacher I have ever had, which made the course very pleasurable to take.

By Reginald M

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Mar 3, 2022

truth be told! ! I really enjoyed this course with all my heart. I had so much love for it, because it taught more about different landscapes of social media marketing and which platform is best suited for different business models. Now i know what's needed in order to run an online business

By Iñaki I

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Jul 19, 2022

Muy completo, aprendi a definir un publico objetivo, a entender un metodo para encontrarlo, y que metricas crear y usar para medir la efectividad del proceso. Entendi mejor como funciona el marketing, y una de sus mas lindas definiciones, " el arte y la ciencia de vender productos y servicios"

By Danny V

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Feb 28, 2021

Good foundational info on what it takes to become a social media marketer. I've learned that each platform has it's purpose for the type of social media marketing you want to do and that their are a wide variety of platforms out there that I've not explored yet that will help me in the future.

By Jonathan S

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Dec 11, 2020

Highly detailed content. Very good course to get you familiar with common social media accounts, and what their target audiences are. How to create a SMART goal and set your Key Performance Indicators. How to create policies in regards to employee's posting content onto social media and blogs.

By Nicole S

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Nov 7, 2020

The first course in the Social Media Marketing certification provided a lot of information, resources and hands-on experience via projects in order to prepare a person for digital marketing. I appreciate that the course had multiple ways of representing the materials and showcasing knowledge.

By Shade L

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Mar 30, 2022

I feel honoured to be a part of this Course. The Instructor is very informative and makes it easy to understand what social media marketing is all about. I highly reccomend this course to anyone who's interested in a social media marketing career. Thank you, Coursera for your amazing quality!