University of Pennsylvania
Business Foundations Specialization
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

Sponsored by HKUST

271,788 already enrolled

Get in-depth knowledge of a subject
4.7

(18,604 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(18,604 reviews)

Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

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Taught in English

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania
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Specialization - 6 course series

Introduction to Marketing

Course 110 hours4.8 (13,036 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Management
Category: Strategic Marketing
Category: Marketing
Category: Marketing Planning
Category: Marketing Strategy and Techniques
Category: Branding
Category: Brand Management
Category: Marketing and Public Relations
Category: Go To Market Strategy
Category: Marketing Strategies
Category: Brand Marketing
Category: Market Analysis
Category: Customer Analysis
Category: Brand Strategy
Category: Promotions and Campaigns
Category: Target Market
Category: Brand Loyalty
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Advertising

Introduction to Financial Accounting

Course 213 hours4.7 (8,257 ratings)

What you'll learn

Skills you'll gain

Category: General Accounting
Category: Financial Accounting
Category: Financial Reporting
Category: Corporate Finance
Category: Financial Analysis
Category: Financial Statement Analysis
Category: Corporate Accounting
Category: Cash Flows
Category: Standard Accounting Practices
Category: Accrual Accounting
Category: Financial Statements
Category: Accounting and Finance Software
Category: Finance
Category: Accounting Records
Category: General Ledger
Category: Balance Sheet
Category: Accounting
Category: Bookkeeping
Category: Accounting Systems
Category: Management Accounting

Managing Social and Human Capital

Course 37 hours4.6 (2,541 ratings)

What you'll learn

Skills you'll gain

Category: Industrial and Organizational Psychology
Category: Performance Management
Category: Employee Performance Management
Category: Business Administration
Category: Business Management
Category: Performance Appraisal
Category: Organizational Development
Category: Organizational Effectiveness
Category: Organizational Structure
Category: Business
Category: Human Capital
Category: Leadership and Management
Category: Human Resources Management and Planning
Category: Human Resource Strategy
Category: People Management
Category: Human Resources
Category: Decision Making
Category: Organizational Change
Category: Organizational Leadership
Category: Decisiveness

Introduction to Corporate Finance

Course 47 hours4.6 (6,104 ratings)

What you'll learn

Skills you'll gain

Category: Financial Management
Category: Capital Budgeting
Category: Finance
Category: Corporate Finance
Category: Financial Analysis
Category: General Finance
Category: Financial Forecasting
Category: Financial Planning
Category: Investment Management
Category: Cash Flow Forecasting
Category: Business Valuation
Category: Financial Modeling
Category: Return On Investment
Category: Wealth Management
Category: Portfolio Management
Category: Cash Flows

Introduction to Operations Management

Course 514 hours4.4 (2,727 ratings)

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Business Process Management
Category: Lean Manufacturing
Category: Operational Efficiency
Category: Operations Management
Category: Business Process Improvement
Category: Logistics Management
Category: Inventory and Warehousing
Category: Manufacturing and Production
Category: Lean Six Sigma
Category: Inventory Management System
Category: Process Improvement and Optimization
Category: Materials Management
Category: Process Analysis
Category: Inventory Management
Category: Operational Excellence
Category: Business Operations
Category: Process Management
Category: Quality Management
Category: Quality Improvement
Category: Capacity Planning

Wharton Business Foundations Capstone

Course 611 hours4.6 (363 ratings)

What you'll learn

Skills you'll gain

Category: Business Strategy
Category: Digital Marketing
Category: Business Operations
Category: Market Opportunities
Category: Product Marketing
Category: Business Management
Category: Marketing Management
Category: Business Development
Category: Entrepreneurship
Category: Strategic Marketing
Category: Marketing Strategies
Category: Marketing Strategy and Techniques
Category: Business Planning
Category: Go To Market Strategy
Category: Marketing Planning

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses263,844 learners
Christian Terwiesch
University of Pennsylvania
8 Courses171,701 learners
Brian J Bushee
University of Pennsylvania
5 Courses464,339 learners

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