Engagement & Nurture Marketing Strategies

Engagement & Nurture Marketing Strategies

This course is part of Social Media Marketing Specialization

Instructor: Randy Hlavac

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 4 modules in this course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

In this module, you will learn the three social strategies being used by organizations today.

What's included

5 videos7 readings

5 videosTotal 37 minutes

Social Strategies Used by Organizations Today3 minutesPreview module
Engagement Marketing Social Strategy7 minutes
Engagement Example: Cadbury Dairy Milk7 minutes
Engagement Example: Old Spice11 minutes
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6 minutes

7 readingsTotal 70 minutes

Welcome to MOOC 3!10 minutes
Meet Your Instructors10 minutes
Grading and Logistics10 minutes
Social Marketing Toolkits10 minutes
Course Bookstore10 minutes
A Note of the Frequency of Capstone Offerings10 minutes
Special Toolkits for Paid/Financial Aid Learners10 minutes

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

What's included

10 videos4 readings1 assignment

10 videosTotal 71 minutes

Effective Media Marketing5 minutesPreview module
Your Content Marketing Strategy7 minutes
Newsjacking to impact your high value markets6 minutes
Eventjacking - a "must" engagement strategy for start-ups5 minutes
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References11 minutes
Canva - Free Graphics for ALL your Social Media Sites9 minutes
TubeBuddy - FREE YouTube Analytics System3 minutes
Cool Infographics7 minutes
Infographics for Businesses8 minutes
Using an Engagement Strategy6 minutes

4 readingsTotal 40 minutes

Infographic Examples10 minutes
More Infographic Examples10 minutes
Even More Infographic Examples10 minutes
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10 minutes

1 assignmentTotal 30 minutes

Quiz 130 minutes

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.