Product Management Fundamentals

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

Access provided by Google

1,947 already enrolled

5 modules

Gain insight into a topic and learn the fundamentals.

4.6

(13 reviews)

Beginner level

Recommended experience

17 hours to complete

3 weeks at 5 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

4.6

(13 reviews)

Beginner level

Recommended experience

17 hours to complete

3 weeks at 5 hours a week

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments

Taught in English

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This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
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There are 5 modules in this course

Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries.

By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

By the end of this week, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.

What's included

11 videos5 readings4 assignments1 discussion prompt

11 videosTotal 50 minutes

Welcome to Xbox product manager professional certificate3 minutesPreview module
The product management journey begins6 minutes
A day in the life of a product manager2 minutes
Day in the life: Monty Hernandez4 minutes
The product manager's impact on the bottom line6 minutes
The product manager's skill set2 minutes
Choosing your tools for success5 minutes
The product manager's superpowers5 minutes
How to set yourself up for success5 minutes
Popular PM frameworks6 minutes
Agile vs. Waterfall2 minutes

5 readingsTotal 70 minutes

Essential skills and knowledge10 minutes
Kanban, Scrum, and Waterfall10 minutes
Essential skills for successful product managers10 minutes
Navigating tools and technologies10 minutes
Choosing the right methodology for your product30 minutes

4 assignmentsTotal 90 minutes

Assessing the core responsibilities and skills of a product manager15 minutes
Responsibilities of a product manager15 minutes
Product management methodologies30 minutes
Activity: Guiding the development of a sleep tracking app30 minutes

1 discussion promptTotal 10 minutes

Reflect on your own experiences working on projects or teams10 minutes

By the end of this week, you will learn how to conduct effective market research and competitive analysis, gather and interpret relevant data, and use these insights to make informed product decisions.

What's included

8 videos4 readings4 assignments

8 videosTotal 40 minutes

Unveiling market needs2 minutesPreview module
Mastering market research techniques6 minutes
The art of competitive analysis5 minutes
Translating insights into action5 minutes
Designing effective surveys6 minutes
Choosing the right tools for the job5 minutes
How product managers use data to drive decisions5 minutes
Navigating the sea of information2 minutes

4 readingsTotal 40 minutes

Surveys, interviews, and focus groups10 minutes
A Framework for competitive intelligence10 minutes
Exploring diverse market research methods10 minutes
Data-driven product management10 minutes

4 assignmentsTotal 110 minutes

Evaluating market research techniques15 minutes
Methods for collecting and analyzing market data15 minutes
Applying market research and competitive analysis30 minutes
Activity: Crafting a winning strategy for sweet dreams50 minutes

By the end of this week, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.

What's included

7 videos6 readings4 assignments

7 videosTotal 30 minutes

The product development life cycle2 minutesPreview module
Exploring the stages of product development5 minutes
Minimize risk, maximize success5 minutes
Cross-functional collaboration6 minutes
Continuous improvement and iteration2 minutes
Managing product development tools and techniques5 minutes
Navigating challenges with confidence2 minutes

6 readingsTotal 60 minutes

Ideation, design, development, launch10 minutes
Managing a mature product10 minutes
Effective testing checklists10 minutes
A product manager's checklist10 minutes
Lessons from product development challenges10 minutes
Risk management in product development10 minutes

4 assignmentsTotal 120 minutes

Stages and challenges of the product development life cycle15 minutes
Key activities and deliverables in the product development life cycle15 minutes
Identifying and mitigating risks in product development30 minutes
Activity: Exploring the sleep market landscape60 minutes

By the end of this week, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.

What's included

8 videos7 readings4 assignments

8 videosTotal 38 minutes

The power of a product vision2 minutesPreview module
Defining a product vision6 minutes
Communicating your product's unique benefits7 minutes
Aligning product strategy with business goals6 minutes
From strategy to execution2 minutes
The art of the value proposition5 minutes
SWOT Analysis Explained6 minutes
Your product's x-ray vision2 minutes

7 readingsTotal 70 minutes

Crafting a compelling product vision10 minutes
Understanding product vision ownership10 minutes
SWOT analysis and Porter's Five Forces10 minutes
The strategic compass10 minutes
Beyond features and benefits10 minutes
Your product's elevator pitch10 minutes
Strategic frameworks for product managers10 minutes

4 assignmentsTotal 120 minutes

Defining and applying product vision15 minutes
Creating effective value propositions15 minutes
Activity: Guiding your smart sleep solution to market60 minutes
Product vision and value proposition30 minutes

By the end of this week, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.