The Advanced Tools for Digital Marketing Analytics course explores cutting-edge tools and technologies that are transforming the landscape of digital marketing analytics such as marketing automation and scaling strategies, predictive analytics and algorithms, video and mobile marketing trends, as well as artificial intelligence (AI), natural language processing (NLP), and ethics. You’ll also walk through preparing a portfolio and supporting a career change to digital marketing analyst.
Advanced Tools for Digital Marketing Analytics
Advanced Tools for Digital Marketing Analytics
This course is part of Unilever Digital Marketing Analyst Professional Certificate
Instructor: Unilever Team
Sponsored by US-ASEAN STIC
2,279 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(27 reviews)
Beginner level
No prior experience required
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
27 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Unilever
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this module, you will enter the exciting world of marketing automation and explore its role in streamlining marketing processes.
What's included
9 videos7 readings7 assignments
In this module, you will explore predictive analytics and its applications in the realm of digital marketing.
What's included
6 videos6 readings5 assignments1 discussion prompt
In this module, you will explore the exciting world of video marketing and mobile marketing and their significant impact on the digital marketing landscape.
What's included
8 videos5 readings7 assignments
In this module, you will explore the powerful intersection of AI, machine learning, and digital marketing. You'll also examine the ethical considerations that arise with the implementation of AI and envisioning the potential impacts of future advancements. You will also focus on career and job search tasks to help prepare you for a marketing analyst role.
What's included
13 videos10 readings8 assignments
Instructor
Instructor ratings
4.0 (5 ratings)Offered by
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