The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
Master Class for Corporate Entrepreneurs
This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization
Instructor: Dr. James V. Green
Sponsored by InternMart, Inc
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(95 reviews)
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There are 4 modules in this course
Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.
What's included
28 videos4 readings1 assignment
This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
What's included
24 videos3 readings1 assignment
This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.
What's included
12 videos2 readings1 assignment
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
What's included
20 videos3 readings2 assignments
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Reviewed on Jan 15, 2019
What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland
Recommended if you're interested in Business
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Tecnológico de Monterrey
University of Maryland, College Park
ESSEC Business School
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