In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
Recommended experience
What you'll learn
What generative AI is and its implication in the social media marketing context
Basic strategies for incorporating generative AI tools in social media marketing tasks
Details to know
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There is 1 module in this course
In this short course, you learn what generative AI is and discover how it can be applied in different business scenarios. You will explore how you can utilize generative AI to enhance your social media strategy, target your audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
What's included
9 videos6 readings5 assignments
Instructor
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University of Michigan
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