Data Collection: Online, Telephone and Face-to-face

Data Collection: Online, Telephone and Face-to-face

This course is part of Survey Data Collection and Analytics Specialization

Instructor: Frederick Conrad, Ph.D.

What you'll learn

Appricate and compare the pros and cons of self-administered modes and interviews
Explore the emerging modes and data sources such as mobile web surveys and social media data
Understand the key concepts about survey data collection methods

Skills you'll gain

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Assessments

5 quizzes

Taught in English

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This course is part of the Survey Data Collection and Analytics Specialization

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There are 4 modules in this course

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.

The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design.

In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses.

What's included

12 videos5 readings1 quiz1 discussion prompt

12 videosTotal 133 minutes

1.1 What this course is … and is not11 minutesPreview module
1.2.1 Introduction to Survey Errors10 minutes
1.2.2 Variable Error and Bias10 minutes
1.2.3 Total Survey Error7 minutes
1.3.1 What do we mean by “mode?”16 minutes
1.3.2 Mode Choice (by respondent)12 minutes
1.4.1 Mixed Mode Design8 minutes
1.4.2 Concurrent Mixed Mode8 minutes
1.4.3 Sequential (Follow-up) Mixed Mode11 minutes
1.4.4 Interview with David Weir (U. Michigan) on Mixed Mode Designs15 minutes
1.5.1 Response Rates6 minutes
1.5.2 Nonresponse Error13 minutes

5 readingsTotal 77 minutes

Module 1 Overview2 minutes
Help us learn more about you!10 minutes
Module 1 Required Readings62 minutes
Module 1 Lecture Slides2 minutes
Notice for Auditing Learners: Assignment Submission1 minute

1 quizTotal 30 minutes

Module 1: Classic Modes of Data Collection30 minutes

1 discussion promptTotal 10 minutes

Survey Error10 minutes

This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.

What's included

9 videos3 readings1 quiz1 discussion prompt

9 videosTotal 131 minutes

2.1.1 Modes (interviewer- and self-administered), CASI, ACASI10 minutesPreview module
2.1.2 ACASI continued8 minutes
2.2.1 Coverage17 minutes
2.2.2 Nonresponse9 minutes
2.2.3 Measurement21 minutes
2.3.1 Progress Indicators, Running Tallies10 minutes
2.3.2 Online Definitions6 minutes
2.3.3 Speeding Interventions10 minutes
2.4 Reg Baker (MRII) about web surveys in market research36 minutes

3 readingsTotal 112 minutes

Module 2 Overview2 minutes
Module 2 Required Readings105 minutes
Module 2 Lecture Slides5 minutes

1 quizTotal 30 minutes

Quiz Two30 minutes

1 discussion promptTotal 10 minutes

Modes10 minutes

In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration.

What's included

9 videos3 readings1 quiz1 discussion prompt

9 videosTotal 173 minutes

3.1.1 Interviewer Roles, Obtaining Interviews18 minutesPreview module
3.1.2 Respondent selection, Within Household Sampling14 minutes
3.1.3 Proxy Responding13 minutes
3.2.1 Standardization Debate: Wording vs. Meaning12 minutes
3.2.2 Different approaches to standardized interviewing14 minutes
3.2.3 Personal vs. Formal Style, I-R Rapport18 minutes
3.3.1 Variance: Interviewer Behavior25 minutes
3.3.2 Bias: Interviewers’ Fixed Attributes16 minutes
3.4 Interview with Nora Cate Schaeffer (UW) about recruitment and interviewing40 minutes

3 readingsTotal 135 minutes

Module 3 Overview2 minutes
Module 3 Required Readings130 minutes
Module 3 Lecture Slides3 minutes

1 quizTotal 30 minutes

Quiz Three30 minutes

1 discussion promptTotal 10 minutes

Standardization Debate10 minutes

In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources.

What's included

12 videos5 readings2 quizzes1 discussion prompt

12 videosTotal 194 minutes

4.1.1 New Modes, New Data15 minutesPreview module
4.1.2 Mobile Web Surveys19 minutes
4.1.3 Text Message Surveys11 minutes
4.1.4 Text vs. Voice Interviews15 minutes
4.2.1 Record linkage: statistical issues12 minutes
4.2.2 Record linkage: Techniques18 minutes
4.2.3 Record linkage: informed consent and ethical issues12 minutes
4.3.1 Uses of Big Data, Sensing Technology, Social Media Content as Data17 minutes
4.3.2 Social media applications: Measuring Mood and Depression11 minutes
4.3.3 Social Media and Population Estimates: Successes7 minutes
4.3.4 Why does social media content align with surveys data sometimes and not other times?13 minutes
4.4 Interview with Aigul Mavletova (National Research University Higher School of Economics, Mosow) on mobile web surveys37 minutes

5 readingsTotal 131 minutes

Module 4 Overview2 minutes
Module 4 Required Readings105 minutes
Module 4 Lecture Slides4 minutes
Post-course Survey10 minutes
Keep Learning with Michigan Online10 minutes

2 quizzesTotal 60 minutes

Module 4: Emerging modes, new data sources30 minutes
Final Exam30 minutes

1 discussion promptTotal 10 minutes

Social Media and Survey Methods10 minutes

Instructor

Instructor ratings

4.7 (40 ratings)

Frederick Conrad, Ph.D.

University of Michigan

4 Courses46,276 learners

Offered by

University of Michigan

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Reviewed on Jul 19, 2016

There is one word for this Course "Amazing". No matter if you are a undergrad student or a seasoned researcher, you'll feel that you have learned a lot from this course.

Reviewed on Nov 6, 2018

Very well thought of and extremly well designed course

Reviewed on Sep 14, 2020

The lecturers were very knowledgeable about the various topics and made learning very easy

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